Digitization doesn’t have to signal the end of the physical store. Integrate your offline and online retail business to stay competitive and reap the benefits of both.
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This handout covers whether retailers should be fearful of cannibalization due to digitization.
Customer Expectations
Impacts on Physical Store Success
Unified Commerce
Integration of Sales Channels
You're a retailer
You want to stay ahead of the curve
You worry about cannibalization of your physical stores
You want to future-proof your business