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Excite 2025 Berlin | Spryker E-Commerce Conference

Written by Admin | Sep 23, 2025 6:35:05 AM

25 Sep - 25 Sep 2025/ Berlin, Deutschland

Spryker EXCITE – The Digital Commerce Conference

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19 Days
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27 Minutes
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Spryker EXCITE 2025: Connected Commerce: Powering the Hybrid Future

Bridging the Gap Between Today’s Obstacles and Tomorrow’s Opportunities

Spryker EXCITE 2025 will focus on the theme of “Connected Commerce: Powering the Hybrid Future”.

The conference will bring together industry leaders, innovators, and decision-makers to explore the seamless integration of physical and digital worlds in commerce. Anchored by Spryker’s composable technology, this event will demonstrate how businesses can overcome fragmented experiences and deliver frictionless, hybrid solutions that redefine the end-to-end customer journey.

Through insightful sessions, partner showcases, and hands-on workshops, attendees will uncover actionable strategies to thrive in an evolving commerce landscape.

Date

September 25, 2025 – with be plenty of side activities the day before – so, block your calendar and book your 2 day (1-night) stay in Berlin to get the full EXCITE experience in 2025!

Location

KulturBrauerei
Schönhauser Allee 36, 10435 Berlin, ONSITE only

Audience

E-Commerce professionals who want to learn about the future challenges, trends, and solutions in digital commerce.

Advanced Sponsors

Spryker EXCITE 2025: Connected Commerce

As online and offline buying merge, hybrid commerce is more essential than ever. Spryker EXCITE 2025 is your gateway to mastering this shift.

Explore how Spryker’s composable technology powers seamless customer experiences across channels and devices. Gain insights from industry leaders, clients, and partners to help you innovate and thrive in a hybrid future.

Spryker EXCITE 2025 Teaser
Digital Commerce Event of the Year

It's not "just" EXCITE

Make It a Full Experience – Arrive Early, Stay Late!

Join us on September 24 for side events like HEARD pre-EXCITE, a Partner Day, a developer hackathon, and inspiring pre-dinners. Block your calendar and plan a night in Berlin to get the full experience.

Pre-events can be booked with your main ticket

  • HEARD pre-EXCITE

    Back by popular demand – HEARD by Spryker returns!
    After the incredible momentum of last year’s edition, we’re excited to bring you another exclusive, customer-only gathering—this time kicking off the EXCITE 2025 experience.

    Join fellow Spryker business users on September 24, 2025, for an intimate afternoon of shared insights, hands-on inspiration, and open conversations around best practices and strategic growth.

    📅 September 24, 2025 | 13:00 – 18:00
    📍 Palais at Kulturbrauerei, Berlin

    Spaces are limited—secure your spot and be part of the conversation that shapes the future of commerce.

  • Hackathon

    The Developer Stage and Hackathon are returning for EXCITE 2025 — the go-to spots for our developer community.

    Join us for a focused one-day hackathon the day before the main event to build Self-Service Enablers that empower customer autonomy in Spryker stores. Create Composer-installable modules that solve real-world self-service challenges. Whether you’re here to build, learn, or collaborate, this is your space to innovate and make an impact.

    📅 September 24, 2025 | 08:00
    📍 HerdCamp (Spryker Office), Berlin

  • Partner Day

    We’re bringing our Spryker ecosystem partners together once again for a high-impact Partner Day ahead of EXCITE 2025.

    Join us for a half-day of strategic updates, live demos, and insightful sessions designed to empower you and your clients with the latest from Spryker. It’s your chance to exchange ideas, strengthen collaborations, and get ahead of what’s coming next.

    📅 September 24, 2025 | 09:30 – 17:00 (Plus Happy Hour afterwards)
    📍 Hotel AMANO East Side, Berlin

  • Pre-Dinners

    Meaningful conversations start before the summit.
    Kick off your EXCITE 2025 experience on September 24 at one of our exclusive pre-event dinners—crafted to bring together Spryker customers, their success managers, selected partners, C-level executives, and special guests in a relaxed, inspiring setting.

    Enjoy great food, forge new connections, and set the tone for an unforgettable EXCITE experience.

    📅 September 24, 2025 | 19:00
    📍 Various locations, Berlin

Our Sponsors

Advanced Sponsors
Core Sponsors

External Highlight Speakers

At EXCITE, we’re thrilled to welcome two of the most renowned voices in the digital industry: Philipp Klöckner from the Doppelgänger Tech Talk and Dr. Florian Heinemann, General Partner and Co-Founder of Project A. Together, they’ll bring unparalleled insights and real-world expertise to the stage—ensuring our attendees leave with actionable ideas they can apply immediately to overcome their day-to-day business challenges.

Guest Speaker: Philipp Klöckner, Doppelgänger Tech Talk

Global AI Trends Shaping the Next Years of (B2B)-Commerce

Where do we really stand with Artificial Intelligence in mid-2025? After drawing massive audiences at OMR with his no-nonsense tech analyses, Philipp Klöckner now turns his sharp eye to the rapidly evolving world of B2B commerce.

In this fast-paced session, Philipp will break down the latest global AI trends and innovations — beyond the Silicon Valley giants — with a special focus on their practical implications for B2B companies. How are developments from China, Europe, and emerging tech hubs shaping the AI landscape? Which AI capabilities are already transforming B2B commerce processes, from procurement to sales to customer service — and which remain hype?

Guest Speaker: Dr. Florian Heinemann,  General Partner and co-founder Project A

Talk: A Look Inside A Digital Commerce Investor’s Playbook

Join Florian Heinemann, founding investor of Zalando and renowned digital commerce expert, as he explores the biggest shifts in commerce over the past decade and what’s next. From platform models to AI disruption, Florian shares sharp insights and lessons learned, including what he’d do differently if building today.

Packed with foresight and practical takeaways, this keynote is essential for anyone looking to navigate—and lead—the next era of digital commerce.

Customer Speakers on Stage

Preliminary Agenda

Get a first look at the key topics and themes that will shape EXCITE! This agenda offers a sneak peek into the sessions, speakers, and experiences we’re planning—designed to spark ideas, foster connection, and inspire innovation. Please note that the agenda is subject to change as we continue to refine the program to bring you the most relevant and impactful content.

  • EXCITE 2025
    25.09.2025
    • 08:30 - 09:30
      Palais Kulturbrauerei
      Admission & Networking including light breakfast
      Kick off EXCITE with a warm welcome, a fresh coffee, and great company. Mingle with fellow attendees, make first connections, and fuel up for the day ahead with a light breakfast.
    • 09:30 - 10:30
      Kesselhaus Kulturbrauerei
      Opening Keynote & Roadmap Session
      • Alexander Graf, CEO, Spryker
      Start your EXCITE 2025 journey with an exclusive first look at Spryker’s product vision and innovation roadmap. Our leadership team will unveil what's next in composable commerce, AI, and customer-centric experiences, plus how we’re helping businesses accelerate growth in today’s unpredictable market. You’ll walk away energized, informed, and ready to tackle what’s ahead.
    • 10:30 - 11:10
      Kesselhaus Kulturbrauerei
      Global AI Trends Shaping the Next Years of (B2B)-Commerce
      • Philipp Klöckner, Doppelgänger Tech Talk
      Where do we really stand with Artificial Intelligence in mid-2025? In this fast-paced session, Philipp will break down the latest global AI trends and innovations — beyond the Silicon Valley giants — with a special focus on their practical implications for B2B companies. How are developments from China, Europe, and emerging tech hubs shaping the AI landscape? Which AI capabilities are already transforming B2B commerce processes, from procurement to sales to customer service — and which remain hype?
    • 11:10 - 11:40
      Palais Kulturbrauerei
      Coffee Break
      Grab a coffee, stretch your legs, and spark a few great conversations. This is your moment to refuel and reconnect before diving back into the action.
    • 11:40 - 12:10
      Kesselhaus Kulturbrauerei
      Talk: A Look Inside A Digital Commerce Investor’s Playbook
      • Florian Heinemann, General Partner and Co-Founder Project A
      Join Florian Heinemann, founding investor of Zalando and renowned digital commerce expert, as he explores the biggest shifts in commerce over the past decade and what’s next. From platform models to AI disruption, Florian shares sharp insights and lessons learned, including what he’d do differently if building today. Packed with foresight and practical takeaways, this keynote is essential for anyone looking to navigate—and lead—the next era of digital commerce.
    • 12:10 - 12:40
      Kesselhaus Kulturbrauerei
      Fireside Chat: Navigating the Future of Value Creation in Digital Commerce
      • Alexander Graf, CEO Spryker & Kassenzone
      • Florian Heinemann, General Partner and Co-Founder Project A
      • Philipp Klöckner, Doppelgänger Tech Talk
      Join Spryker Co-Founder and CEO Alex Graf as he sits down with industry experts Philipp Klöckner and Florian Heinemann to unpack the future of digital commerce. From the convergence of B2B and B2C to the transformative role of AI, this fireside chat connects strategy, innovation, and market dynamics in one compelling conversation. With bold questions and sharp insights, Alex bridges their perspectives to explore how businesses can adapt, evolve, and lead in a rapidly shifting value chain.
    • 12:40 - 14:00
      Palais Kulturbrauerei
      Lunch & Networking Break
      Take a well-earned break to recharge and connect. Enjoy a delicious lunch while catching up with peers, sharing insights, and making new connections in a relaxed setting.
    • 14:00 - 14:30
      Kesselhaus Kulturbrauerei
      Creating a Unified eCommerce Journey, from Discovery to Aftermarket Support
      Customers expect more than just a transaction. They want a seamless, value-rich experience from their first touchpoint through ongoing support. Learn how Spryker customers are unifying their digital journeys across discovery, purchase, and aftermarket services. You’ll get real-life insights into the tech and organizational shifts required to make it happen.
    • 14:30 -15:00
      Kesselhaus Kulturbrauerei
      Reimagining Commerce for a Machine Customer World
      Machine customers, defined as autonomous agents that research, purchase, and replenish on behalf of humans, are no longer science fiction. In this forward-looking session, discover how Spryker customers are preparing for the next frontier of commerce, and what it means for payments, personalization, and platform architecture in a machine-driven future.
    • 15:00 - 15:30
      Kesselhaus
      Unpacking AI Use Cases in Digital Commerce
      Curious where AI will make the biggest difference in your digital commerce operations? This engaging session breaks it down. No hype, just high-impact examples. From dynamic pricing and personalized search to fraud detection and smart replenishment, our panelists will share what’s working, what’s ready to scale, and what to prototype now.
    • 15:30 - 16:00
      Palais Kulturbrauerei
      Networking & Coffee Break
      Grab a coffee, stretch your legs, and spark a few great conversations. This is your moment to refuel and reconnect before diving back into the action.
    • 16:00 - 16:30
      Kesselhaus Kulturbrauerei
      Solving Channel Complexity with Flexibility
      This masterclass dives into the real-world challenges of channel conflict and showcases how leading businesses embrace complexity to drive better business outcomes. We'll unpack the strategic decisions behind their channel design and how they leveraged modular, composable technology to maintain control while staying agile.
    • 16:30 - 17:00
      Kesselhaus Kulturbrauerei
      Leading Change: Strategies for Successful Digital Adoption
      Digital transformation is more than a tech upgrade. It’s a culture shift. Hear how Spryker customers navigate the human side of change, building buy-in across teams and accelerating adoption with the right tools and tactics. This session will offer practical strategies for driving digital maturity at any stage of the journey.
    • from 17:00
      Kesselhaus Kulturbrauerei
      Closing Remarks & Customer & Developer Award Ceremony
      Wrap up an inspiring day with final reflections, key takeaways, and a celebration of excellence. Join us as we spotlight outstanding contributions and close EXCITE on a high note.
    • 14:00 - 14:10
      Atelier Kulturbrauerei
      Introduction & Strategic Vision for Spryker Technology
      • Denis Turkov, VP Architecture
      Kick off the dev track with a deep dive into Spryker’s technical roadmap. We'll explore the latest architecture updates, what’s coming next, and how we’re making it easier to build, customize, and scale. Whether you're new to the platform or a long-time contributor, this session sets the stage for what's possible.
    • 14:10 - 14:35
      Atelier Kulturbrauerei
      AI-Native Software Delivery: The Rise of Hybrid Engineering and Agentic AI
      • Alex Galych, VP Engineering
      Software engineering is entering a new era where AI doesn’t just give recommendations, but actively delivers. Building on our AI-Driven Efficiency presentation from Spryker EXCITE 2024, this session will showcase how hybrid engineering practices, AI-assisted development and agentic AI are transforming software delivery from within. Get a first-hand look at the tools, workflows, and lessons shaping our AI-native future where engineers architect, and AI executes.
    • 14:35 - 15:00
      Atelier Kulturbrauerei
      Zero-to-Hero in Observability: Monitoring Spryker with OpenTelemetry
      • Ángel Hita Albarracín, Head of Product - Cloud
      Think of this session as your observability starter pack where we’ll walk through how to integrate OpenTelemetry-compatible APM tools with Spryker. You'll get hands-on insights into setup, key metrics to track, and how centralized monitoring accelerates MTTR and uptime. By the end, you’ll walk away with a clear blueprint to enhance system visibility and drive proactive performance management.
    • 15:00 - 15:30
      Atelier Kulturbrauerei
      Managing Business Complexity at Scale
      • Vladimir Lunov, Team Lead Product Management
      Real talk about real scale. In this session we will showcase how B2B enterprises today are addressing the challenging aspects of business complexity and customizations while keeping their codebase clean. You’ll leave with implementation tips and architecture patterns you can actually use - starting today!
    • 15:30 - 16:00
      Palais Kulturbrauerei
      Networking & Coffee Break
      Take a well-earned break to recharge and connect. Enjoy a delicious lunch while catching up with peers, sharing insights, and making new connections in a relaxed setting.
    • 16:00 - 16:10
      Hackathon Winners Showcase
    • 16:10 -16:35
      Atelier Kulturbrauerei
      Built to Last: From Forking Hell to Clean Extensibility
      • Helen Laktionova, Senior Technical Customer Success Consultant
      Learn best practices for long-term code health with smart use of Glue API, code contracts, anti-patterns to avoid (like tight coupling), managing team contributions with clear extension boundaries, and leveraging Spryker’s modular structure for team autonomy. The presentation will cover the criticality of security, uptime, and resilience and how to harden architecture for global operations to stay agile in a fast-changing market landscape.
    • 16:35 - 17:00
      Atelier Kulturbrauerei
      Spryker & AI in The New Age E-Commerce
      We’re putting theory aside. This demo-heavy session walks you through 3 real-world AI-powered use cases built on Spryker, each with code, architecture, and a repo to explore. Learn how Spryker makes leveraging AI fast, safe, and composable, unlike closed platforms that lock you out of your own data. We will also explore where AI falls short and how Spryker's developer ergonomics keep you in control.

EXCITE Hotel Recommendations

To make the most out of your EXCITE experience we recommend booking a one-night stay in Berlin, ensuring you don’t miss out on the insightful pre-events before the main conference.

We recommend the following hotels, as they are nearby our offices and the event venue:

📍 Urban Loft Heidestraße 📍 Hotel AMANO Grand Central 📍 Hotel ROMY by AMANO 📍 Hotel AMO by AMANO 📍 Hotel Motel One Berlin-Hauptbahnhof 📍 Hotel Motel One Berlin-Hackescher Markt 📍 INNSIDE by Meliá Berlin Mitte 📍 H+ Hotel Berlin Mitte📍 Hotel Oderberger 📍 Moxy Berlin Humboldthain Park

The detailed pre-event schedule will be released about three months before the event, allowing you to plan your itinerary to make the most of your time with us in Berlin.

Need Manager Approval?!

We ‘ve got you covered!

 

To help you secure approval to attend Spryker’s EXCITE 2025 Digital Commerce Conference in Berlin, we’ve prepared ready-to-use "Convince Your Manager" templates. Simply personalize and share to showcase the value and benefits of attending.
  • Business Justification Template
  • Tech Justification Template
Approval Template Business Approval Template Tech

Register early for EXCITE 2025

 

  • Tickets for customers, future customers 😉 & developers are FOR FREE (please reach out to excite@spryker.com to get your personal ACCESS CODE to unlock your free ticket)
 
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