Alexander Graf, Host of Commerce Talks and Spryker Founder & Co-CEO
Alex is a visionary within the world of commerce. He has more than 20 years of experience analyzing business trends and providing valuable insights to business leaders through his articles and books, including the industry benchmark, The E-Commerce Book, which explains all the essential interrelationships in e-commerce and has become a standard work in the retail industry and at universities. A regular speaker at the industry’s biggest commerce and technology events, Alex also runs his own successful blog and podcast Kassenzone. Before founding Spryker, Alex co-founded many other digital economy companies, including Etribes, Europe’s leading Amazon agency Factor A, and Hamburg born AboutYou.