Industry - CPG/FMCG
How can CPG/FMCG Companies Excel in Digital Transformation?
Digital commerce for manufacturers of consumer goods means a variety of opportunities and changes. The key to a successful business is the customer, and digitalization is redefining the roles and expectations of the seller and the customer. Subscription models, omnichannel approaches, and click & collect are just a few of the many trends that drive the unprecedented convenience of a digital customer journey.
And the advance of technology makes it easier than ever for CPG / FMCG manufacturers to connect with customers directly through D2C e-commerce solutions.
The potential to shape a positive customer experience in the CPG industry is huge if manufacturers adjust their online presence to the emerging needs of the market and find the right balance to cater to B2B businesses and end customers alike.