Gartner’s Latest Research About Enterprise Marketplaces
Enterprise marketplaces are booming in B2C as well as B2B. They accounted for 57% of global web sales in 2019 already¹, and Amazon Business is one of the fastest growing business models of the amazon dynasty, being projected to surpass $52 billion in GMV by 2023² . But what does it take to expand one’s own business into a marketplace? Gartner freshly published their 2021 Market Guide for Marketplace Operations Applications which sheds light on the complexities of operating a marketplace as well as relevant vendors that offer such functionality.
After being a first-time entrant in Gartner's 2020 Magic Quadrant for Digital Commerce, Spryker is now also recognized in the 2021 Market Guide for Marketplace Operations Applications. We are very proud about this because we strongly believe in the strengths and benefits that can be offered by a marketplace-native digital commerce platform.
What is an Enterprise Marketplace?
E-Commerce sales opportunities have grown immensely in 2020 and businesses must find new ways to satisfy the increasing customer demand. This is where the marketplace model comes into play as it is a proven way to scale online business. Unlike traditional e-commerce platforms, a marketplace is managed by an operator and allows third parties, the merchants, to sell products and services. This means you can easily scale your business with less financial and technical risks involved.
There are two different types of marketplace models: pure (1st party) marketplaces and enterprise (1st & 3rd party) marketplaces. In both models, the marketplace operator is running the platform. While only third-party merchants are selling products in a pure marketplace, it is merchants and the marketplace operators that sell in an enterprise marketplace. For existing online shops, it is easy and profitable to transform their traditional e-commerce platform into an Enterprise Marketplace.
How Much Does it Cost to Build an Online Marketplace?
This calculator helps you understand the total cost of ownership (TCO) of launching an enterprise marketplace to expand your business.
What is Spryker all about?
Spryker enables companies to create sophisticated digital commerce platforms. It is the leading transactional cloud native platform for B2B, Enterprise Marketplaces, Unified Commerce and B2C –provided as platform-as-a-service, enterprise-focused, and loved by developers and business users worldwide.
Extend sales reach and grow revenue with a system that allows you to increase your operational efficiency and lower your total cost of ownership. Expand to new markets and business models without technical limitations.
Spryker solutions have empowered 150+ companies to manage transactions in over 26 countries worldwide and is trusted by brands such as Toyota, Hilti, Lekkerland, Rose Bikes, and Prym. Learn more at Spryker.com.
Curious to learn more about Spryker?
Gartner, Market Guide for Marketplace Operation Applications, published 22 February 2021, Jason Daigler, Sandy Shen.
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