Code-Zero is a nautical lifestyle brand, designed and endorsed by professional sailors, aiming to integrate high performance wear into a 24/7 lifestyle.

Industry

Wholesale

Challenge

Code Zero focuses on strong branding combined with flexibility of features

Flexibility

Code Zero wanted to launch a new online shop that would enable them to keep in touch with their customers in the long term. Thus, it was one of the main requirements that the new technology would enable them to adapt their shop and brand quickly.

Speed of implementation

It did not take long for Code Zero to realize that using a traditional shop system, speed often comes at the cost of not being able to individualize. Realizing a quick launch without losing any flexibility was Code Zero’s top prioritiy when launching their new maritime lifestyle brand with the Spryker Commerce OS.

Efficient content management

For CEO Nico Heer, the Code Zero brand is about far more than functional products:

“Visions of sailing adventures, fine weather, rough seas and yacht clubs invoke a deep sense of yearning. Code Zero is all about getting a little closer to these dreams.”

For that reason, it was another important requirement that the new shop would facilitate quick and easy branding through an efficient and easy-to-use content management system.

Spryker Solution – CMS

Smooth processes and effective branding

Code Zero decided to use Spryker’s extensive CMS features that allow for quick and easy branding and can be updated en masse across an entire shop. CMS pages combine product and content data to offer Code Zero’s customers an ideal shopping experience through constantly displaying relevant information. Images are used for marketing, promotions, product recommendations, and much more.

For Code Zero’s marketing team, the ability to quickly enter product data and edit teasers was a dream come true. The versatile CMS features make it much easier to have right content in the right places at the right time.

Spryker Solution – PIM

Fast shopping with intuitive customer experience

Code Zero didn’t just care about having a great content strategy but also needed to ensure that their customers made their purchases quickly. By embedding Spryker’s Quick Shop function on the home and category pages, Code Zero enabled their customers to select their size simply by hovering over products, allowing users to access the shopping cart after only two clicks. That was one of the intuitive functions making shopping more efficient for both first-time customers and repeat shoppers who are already familiar with the products.

Spryker Solution – Discount and Promotions

Individualized discounts

Spryker’s comprehensive Discount & Promotions Tool allowed Code Zero to tailor individualized discounts to each of their customers. These types of custom promotions dramatically increase the performance of their clearance sales and special campaigns.

Spryker Solution – Multi Channel

Individualized discounts

Spryker’s easy-to-use Mobile Responsive Design enabled Code Zero to build channels capable of reaching their customers at home or on the go. Their high-performance, easy-access Mobile Shop plays a pivotal role in how it reaches its outdoorsy target demographic.

Code Zero’s results with Spryker at a glance

  • Fast launch

    Code Zero was able to launch their brand-new store in under 100 days.

  • Fast development

    New features and integrations went live in a matter of days – not months.

  • Customer centricity

    Customers are able to find products and complete a purchase with just a few clicks.

  • New customer touchpoints

    The Code Zero shop is now easily accessible on mobile devices and further touchpoints can quickly be integrated.

Handpicked for Code Zero

Spryker Technology Partner

Code Zero’s shop needed to remain agile and flexible in its performance. Amazon Web Services was integrated as a basis for the hosting management of root360.