Andrej Maihorn on What's Next for E-Commerce
Learn key insights about the future of E-CommerceFind out what industry veteran Andrej Maihorn has to say about the future of E-Commerce:
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The huge shift in the software market
Somewhere around 2006 – 2012, we saw a massive shift in the software market overall. In the e-commerce space, one of the earliest adopters of this shift was Stephan Schambach with Demandware. Schambach recognized the need to move towards a lower cost of ownership model, and he was a founder of one of the first packaged e-commerce software solutions (Intershop). During that time, he actually witnessed a shift from licensed software to SaaS platforms. While it was still a full-stack solution, the infrastructure and operational aspects were managed by the vendor, which allowed merchants to focus more on the business side of things.