White Paper Overview

Compared to B2C and distribution and wholesale in B2B, manufacturers have lost time when it comes to embracing digital commerce. However, offering customers the convenience of online purchasing options is no longer a nice-to-have.

In this white paper you will learn:

The momentum of B2B marketplaces

Why a dealer network marketplace is a good option for you

How does a marketplace help manufacturers integrate D2C with their dealer network

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What would a concrete marketplace setup look like

Who should read this white paper:



B2B Merchants

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The momentum of B2B marketplaces

B2B marketplaces have sprung up in direct reaction to consumer needs. The Covid-19 pandemic changed the landscape of commerce for both B2C and B2B businesses, accelerating digitization and forcing companies to adapt or risk failure. As B2B buying habits have become more closely aligned with those of B2C, buyers have discovered just how convenient marketplaces are as sales channels, and expectations to be able to buy directly in B2B are rising accordingly.

The total number of B2B digital commerce transactions is expected to overtake the total number of B2B direct sales transactions by the end of 2021.

Gartner, Increase Profits and Delight Buyers by Becoming a Digital-First, Omnichannel B2B Seller

D2C – vital for success

Having a D2C channel is not entirely about the desire to sell directly to the consumer. It’s also about responding to the customer’s need for the most comprehensive product information – selling the products to them directly once they’ve found the information they need simply offers a convenient shortcut for your customer. And, potentially higher margins for your business.

Benefits of Marketplaces
In summary, it can be said that, particularly in the B2B manufacturing industry, running a marketplace as the operator enables special competitive advantages. Industry expertise can be applied to create a holistic and consistent customer experience across the board.

Additionally, the product quality remains at a high level due to the controlled access of new merchants to the marketplace. Finally, it is an ideal foundation to develop further revenue streams without jeopardizing existing business processes.
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