The Wholesale & Distribution Playbook: A Guide to Navigating the Future of the Industry
The Wholesale & Distribution industry faced unprecedented challenges in 2020 as the global pandemic disrupted supply chains and dramatically altered consumer behaviors. With demand now on the rise, the need for a robust digital transformation has never been more critical. The Wholesale & Distribution Playbook unveils key strategies and cutting-edge digital commerce technologies that businesses can leverage to successfully navigate this rapidly changing landscape and ensure a thriving future in the Wholesale & Distribution market.
Insights into the latest trends and best practices in Wholesale & Distribution, with a focus on digital requirements
Expert guidance and insights spanning e-commerce, supply chain management, marketing, and exceptional customer experiences tailored for the wholesale distribution sector.
Tips and strategies for driving growth and success in the digital era, with a special focus on crafting impactful e-commerce strategies for wholesale businesses.
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The status quo of Wholesale & Distribution
Wholesale and Distribution (W&D), sometimes used interchangeably, refers to any business that buys products from manufacturers and sells them to retailers and other companies instead of Direct-to-Consumer (D2C). The sector covers a range of industries, from food and beverage to electronics, and pharmaceuticals to machinery. It’s a humongous market, expected to grow globally to more than 61 billion USD by 2027, ripe with opportunity for players who stay ahead of the curve.
However, while the industry is large, diverse, and growing, it’s facing universal disruption. The ‘Amazon Effect’ has been plaguing the industry for years. More recently, the covid-19 pandemic and geopolitical instability have wreaked havoc on W&D. Weaknesses in supply chains were revealed, and consumer demands have evolved beyond what most traditional businesses can keep up with.
95 percent of B2B buyers said they were willing to make purchases without interacting with salespeople.McKinsey
As the majority of W&D companies serve businesses rather than the end consumer, B2B buyers’ rising expectations regarding customer experience and digitization mean that digitally-native new market entrants offer tantalizing and competitive opportunities to your customers. To ensure the ongoing success of your business, you must embrace an agile mindset, and open the doors to new technology, or risk being swallowed up by your smarter, faster, younger opponents.
For Wholesale & Distribution players to secure their position in this lucrative market, they must first understand the challenges they’re facing, and analyze the digital commerce solutions before them. The key to success lies in digitizing quickly, iterating, and increasing capabilities along the way. Read on to find out more.