Report: Internationalizing Your Brand in 2017

Which European markets are of particular interest to leading US brands? What distinguishes these countries? Our study “Internationalization Report 2017” from Arvato takes a look at these questions. According to the report, US companies want to increase their presence in Germany, Benelux, France and Italy in particular via subsidiaries and online. Brands are increasingly prioritizing omnichannel services.

 

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