This study investigates the advantages and disadvantages of omnichannel retailing. Is omnichannel retailing really paying off for retailers? This omnichannel report takes a look at these questions and examines the dimensions that retailers need to take into consideration. While dealing with the question of what really drives retailers to engage in omnichannel retailing, the study also observes the most prominent challenges that retailers are facing on their way towards a smooth orchestration of distribution channels. The report presents market insights from retailers to the fashion and consumer goods industry and provides valuable advice to retailers who are looking to enhance their customers’ brand and shopping experience.