superReal GmbH

superReal develops e-commerce solutions for fashion and lifestyle brands: from store design and order fulfilment through to marketing and customer bonding.


The agency was founded in Hamburg in 1999, has 72 employees and is managed by Oliver Cloppenburg and Volker Will. Its clients include companies like Adidas, AWG Mode, AppelrathCüpper, BENCH, BRAX, Comma, Conleys, Hermes, hessnatur, Klingel, Impressionen, Liebeskind Berlin, Nivea, Nordex, Olsen, Dorothee Schumacher, Sennheiser, Tamaris, Talbot Runhof, Unger Mode und Weka.



  • Business plan
  • E-commerce strategy
  • Store concept
  • Online marketing
  • IT and fulfilment integration

Concept & Design

  • Digital branding
  • User experience and information architecture
  • Prototyping with wireframes
  • Interface design


  • Software development
  • Front-end implementation
  • Back-end programming incl. interfaces
  • CMS integration

Content Commerce

  • Editorial shopping solutions
  • Content strategy, development, optimization, and consulting (visual and copy)
  • Omni-channel campaign development
  • Corporate publishing (digital and print)
  • Content production and maintenance


  • Store management
  • Technical maintenance
  • Design production
  • Marketing and media planning
  • Web analytics and data analysis
  • Conversion rate optimisation
  • A/B testing

Contact new business

Volker Will
+49 40 80 81 80 314



Borselstraße 16 f
22765 Hamburg

phone: +49 40 80 81 80 30

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