Complex Products & Configurations refer to goods that require a high level of customization.
Such products usually involve significant involvement from both the seller and the customer, as they need to be tailored to meet specific requirements.
Overview
The challenge with complex products is the demand of customers for more personalization and customization while expecting self-service capabilities. Different configuration models are used to manage and present customization options for products and services:
Managing complex products and configurations poses several challenges in today's business environment. With the increasing demand for unique configurations, companies must adapt to cater to individual customer preferences. This demand leads to a lengthy and cumbersome sales process, causing often frustration and inefficient communication.
Customers increasingly seek personalized and tailored products for their specific needs.
Traditional sales processes often involve lengthy negotiations, meetings, and manual documentation that require assistance and guidance.
The complexity in products and processes can lead to misinterpretation and misunderstandings.
Managing inventory for complex products with multiple configurations can be challenging and resource- intensive.
Analyst Recognition
It’s imperative to understand the challenges organizations face in navigating product complexity, from managing diverse portfolios to scaling operations. That’s why, in 2023, Gartner introduced the Complex Business Models use case and the associated capability of Complex Environments – criteria that we believe are designed to evaluate vendors like Spryker on their ability to support:
The utilization of digital platforms enables the streamlining of the sales process, resulting in reduced overhead costs and improved efficiency, all without necessitating direct engagement with the Sales team. The offering of personalized and customized products via online channels, businesses can effectively target a broader customer base and enhance their presence within the digital marketplace.
Businesses can cater to a larger audience and expand their reach in the digital marketplace.
Unlock new revenue streams, tap into a growing demand for personalized products and services and differentiate yourself from competitors.
Streamlining the sales process reduces overhead and increases efficiency
Customers have greater choice, access to a wider range of customization options to find perfect product
Learn how Spryker & our partners enable this use case and your success
Make digital commerce your competitive advantage with a platform that optimally implements your unique business model.