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Selling complex products & configurations - Spryker

Publish Date: 23 September 2025
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A digital graphic with glowing green rectangles overlapping and a central diamond displaying a computer monitor adorned with a box and magnifying glass icon, symbolizing the intricate process of selling a complex product. The dark background features a subtle dotted pattern.

Selling Complex Products & Configurations

Complex Products & Configurations refer to goods that require a high level of customization.

Such products usually involve significant involvement from both the seller and the customer, as they need to be tailored to meet specific requirements.

Menu
  • Overview
  • Challenges
  • Business Opportunities
  • Spryker Capabilities
  • Component-based configuration
  • Rule-based configuration
  • Parametric configuration
  • Bundle configuration
  • Hierarchical configuration
  • Variations

  • Diverse product portfolios, including complex, assembled, configured, or customized products
  • Mixed offerings, spanning physical goods, digital products, and services
  • Emerging business models like subscriptions and marketplace operations

  • A person viewing an online configurator for an excavator, aimed at selling this complex product, includes options to select quantity, date, time, and additional features. Icons and graphical elements surround the main interface.

    Increase reach & attract new customers

    Businesses can cater to a larger audience and expand their reach in the digital marketplace.

  • Screenshot of a Spryker B2B demo website featuring office equipment. A CP steel cabinet priced at €1,826.54 is shown, exemplifying the platform's capability of selling complex products. A configuration button highlighted in red prompts that the setup is incomplete.

    Increase revenue and market share

    Unlock new revenue streams, tap into a growing demand for personalized products and services and differentiate yourself from competitors.

  • A man in glasses sits at a table with his hands clasped, surrounded by icons representing gears and network structures, indicating the intricacies of selling complex products.

    Cost reduction and increased efficiency

    Streamlining the sales process reduces overhead and increases efficiency

  • A person sits at a desk, talking on the phone, with a laptop, notebook, and coffee cup in front. They appear to be focused on selling a complex product. Digital icons depicting a shield with an exclamation point and a certificate with a checkmark are nearby.

    Improved customer satisfaction and convenience

    Customers have greater choice, access to a wider range of customization options to find perfect product

  • A person viewing an online configurator for an excavator, aimed at selling this complex product, includes options to select quantity, date, time, and additional features. Icons and graphical elements surround the main interface.
  • Screenshot of a Spryker B2B demo website featuring office equipment. A CP steel cabinet priced at €1,826.54 is shown, exemplifying the platform's capability of selling complex products. A configuration button highlighted in red prompts that the setup is incomplete.
  • A man in glasses sits at a table with his hands clasped, surrounded by icons representing gears and network structures, indicating the intricacies of selling complex products.
  • A person sits at a desk, talking on the phone, with a laptop, notebook, and coffee cup in front. They appear to be focused on selling a complex product. Digital icons depicting a shield with an exclamation point and a certificate with a checkmark are nearby.
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