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Beyond the Warehouse: Elevating Wholesale with Digital Commerce

In an era where wholesale distributors are battling the “Amazon Effect” and supply chain disruptions, relying on decades-old manual processes and fragmented data is no longer an option.

Coupled with complex deals, the sheer volume of order processing, and B2B buyers demanding B2C-like shopping experiences, wholesalers face a perfect storm of inefficiency and missed opportunities.

Trusted by industry leaders worldwide
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WHOLESALE REVOLUTION

Unlock Strategic Advantages for Your Wholesale Business

Spryker equips wholesale distributors with a composable platform engineered to drive optimized operations, enhance B2B buyer experiences, and accelerate the capture of new revenue streams for their wholesale business in the digital age.

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Optimize Wholesale Operations & Costs

Reduce the heavy administrative burden and costs associated with traditional wholesale processes. Enable comprehensive operational efficiency, streamlining workflows, minimizing manual processes, and freeing up resources for strategic growth initiatives.
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Enhance Customer Experience & Retention

Differentiate B2B wholesale by delivering a superior, B2C-like customer experience that fosters deep loyalty. Provide personalized interactions, frictionless shopping experience, and intuitive digital touchpoints that keep your B2B buyers satisfied and returning.
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Leverage Data for Informed Decisions

Combat poor data management and unlock the power of data-driven insights for your wholesale distribution. Gain clear visibility into customer data, inventory, and sales trends, enabling smarter strategies, reducing errors, and improving efficiency across your entire supply chain.
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Fuel Growth with Diversified Revenue

Capitalize on untouched market opportunities and expand your business scope. Explore and implement new business models, from direct-to-customer initiatives to marketplace strategies, ensuring a continuous flow of revenue streams beyond traditional channels.

Industry Recognition

Explore Spryker through the lens of independent industry experts.
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Spryker ranks #1 in B2C and B2B on Same Platform, #1 in Complex Business Models and #1 B2B Digital Commerce.
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Spryker is recognized as a Leader in IDC MarketScape: Enterprise B2B Digital Commerce Applications 2023–2024.
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Spryker is a Representative vendor in Gartner’s 2025 Market Guide for Marketplace Operations Applications.

Wholesale Winners: Digital Stories from Leading Distributors

See how wholesale distributors are leveraging Spryker’s digital commerce platform to gain a competitive edge and redefine their industry.

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We chose Spryker because, from a technological perspective, it is very well-suited to handle the huge amount of data we have and the weekly imports we do with its efficient publish and sync process. The very stable search feature is a big plus, too.
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Phillip Litzmann
Web Developer
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At peak times, we record, on average, 4,000 to 4,800 orders a day. And there’s always surges and spikes – like just before order cutoff time when all of our customers log in at once. And with 8,000 users, as we have in the shop, that can mean a fair amount of traffic. Our shop system must be able to handle this surge in demand.
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Gérard Georges
Division Manager Marketing Business Development
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Thanks to this successful collaboration, our first-class platform is getting a new look. By focusing on optimal user guidance, the usual outstanding range of functions can now be used even more efficiently and offers our customers individual administration options and tools for self-management.
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David von Ow
Managing Director
SOLUTIONS IN ACTION

Digital Commerce Use Cases cross the Wholesale Landscape

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Digital Self-Service: Transform Your Customer Lifecycle

Transform fragmented customer interactions into seamless, unified experiences across the full sales journey with a single, integrated platform that supports the entire customer lifecycle.
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Going Direct-to-Consumer (D2C): Turning Channel Conflict into Collaboration

Develop new sales channels and diversified revenue streams by directly launching D2C initiatives or operating your own marketplace. Control the entire customer journey, gaining direct insights and expanding your market footprint, while maintaining strategic relationships with existing partners.
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Selling Complex Products & Configurations

For wholesale distributors dealing with complex product lines, enable tools that simplify selection and configuration. Guide B2B buyers through options, ensuring they find or create the exact product combinations needed, reducing errors and accelerating the purchasing process for tailored solutions.
Resources

Essential Resources for Wholesale Leaders

Keep pace with the latest wholesale insights.

The Wholesale and Distribution Digital Commerce Playbook
White Papers & Reports

The Wholesale and Distribution Digital Commerce Playbook

Discover the main challenges holding your industry back, and how you can overcome them with the right digital commerce technology.
Elizabeth Ryan
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10 Ways to De-Risk Your Digital Commerce Strategy

In today’s high-stakes digital commerce environment, success isn’t about taking bigger bets; it’s about making smarter ones. Discover 10 critical risk signals every leader should assess to confidently de-risk transformation and drive growth with precision.
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4 signs your business is ready for a Self-Service Portal

If your sales and support teams are burdened by manual workflows, missing revenue opportunities, or struggling to keep up with growing demand, it might be time for a smarter approach to aftersales. Discover 4 clear signs it’s time to transform your digital commerce strategy with a self-service portal to deliver unified, scalable aftersales experiences.
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Customer Trust, The Hidden Power of Supply Chain Management

According to Gartner, 83% of companies are improving their supply chains to be more customer-centric. That's because supply chains have played a crucial role in building customer trust even before the advent of digital commerce. Read this blog post to learn firsthand how to harness their hidden power.

Embark on Your Discovery Journey with Spryker!

From meeting digital expectations to unlocking new revenue, Spryker gives you the flexibility and speed to stay ahead. 

Book a personalized demo to see how we help turn today’s roadblocks into tomorrow’s advantage.

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