Today’s B2B customers are increasingly looking for more efficient and uncomplicated procurement processes. This directly conflicts with the historically long and tedious account set-up that’s typically required along the HVAC buying journey. That’s why COLONS set out to significantly shorten the procurement cycle by launching an online store with unique features that speed up the purchase process, including empowering customers to browse their extensive collection of products before requesting an account.

To achieve their vision, COLONS required a digital commerce platform capable of simplifying a complicated buying process that could handle large amounts of product data, enable B2B features that would set them apart from their competitors, and make it easy to extend their reach into new markets. They also grappled with the intricacies of integrating legacy systems and processes with new ones—and so sought out a solution that offered seamless integrations to connect existing enterprise systems with innovative third-party solutions.

COLONS partnered with Spryker and valantic to build an online shop with the flexibility needed to simplify the procurement process and expand their business across Europe. Seamless integration with existing systems enables COLONS to leverage real-time pricing and up-to-date product data from the Pietsch Group without sacrificing innovation or any essential B2B functionalities. Enabling orders to be completed with just one click, the solution is designed not just to digitize the buying journey—but to make it radically faster, easier, and more intuitive for their customers.