In an industry where cost-effective selling strategies are only growing in importance, Meusburger recognized the need to prioritize digital solutions if they hoped to remain leaders in a dynamic market. That’s why they sought out a digital commerce platform capable of simplifying the complex logic that comes with the customization of high-precision parts, enabling customers to not only order standard parts—but also seamlessly configure individualized components without complicating the online buying journey.

Meusburger partnered with Spryker, TOWA, and Antiloop to re-platform their e-commerce operations, offering an intuitive customer experience powered by sophisticated product configurators for advanced customization. Leveraging the flexibility and scalability of the Spryker architecture, engineers can easily design their tools with the customized components that fit their needs—and have instant access to download custom CAD files to be viewed in their personal design environment. Replacing manual work with automated checks and validations, Meusburger has significantly improved sales efficiency and processes, allowing the sales team to focus on higher-value tasks such as upselling. This effort to modernize their systems helps them maintain their position at the forefront of an evolving market.

With Spryker, Meusburger has significantly improved platform performance, streamlined internal processes, and seen an increase in customer adoption of the new system.