While the automotive sector as a whole is witnessing a substantial shift towards digitization and enhancing the customer experience, commercial vehicle manufacturers face unique challenges that have hampered digitalization efforts, including the complexity of their business-to-business (B2B) operations and the specialized needs of their commercial clientele. As the digital landscape evolves, customer expectations, as well as the pressure for profitability, continue to rise. While placing orders directly at the retail location is still very common, commercial vehicle manufacturers are now starting to offer their customers a seamless and efficient experience.

The transition to a digital solution represents a significant shift in the commercial vehicle industry. Automotive companies aim to provide their customers with the same convenience and user-friendly experience that they are accustomed to in their personal lives. They do so by recognizing that a seamless digital experience is essential for customer retention and accelerating profitability.

One possible scenario is companies that aim to bring dealer transactions for spare parts from an offline process to the online space. A major challenge in this process is the industry’s need to minimize downtime for fleet operators, which is a sizeable waste of time and money. This is particularly relevant for vehicles that are highly customized to the specifications of the end customer, making ordering the correct parts even more of an undertaking. On top of these limitations, the digitization process must be built on a stable base that will later allow for scalability and remain legally compliant. Finally, to reap the full benefits of digitization, the solution must be easy to use in order to promote adoption.

Spryker, in partnership with Nagarro, has helped companies bring their dealer transactions from offline to online with a B2B marketplace, powered by AWS. One example of this is one of the biggest commercial vehicle manufacturers, Daimler Truck.

Spryker’s Enterprise Marketplace offered optimal technical prerequisites for the complexity of their processes, with the majority of requirements met out-of-the-box. Thanks to Spryker’s API-first architecture, one of the biggest commercial vehicles manufacturers’ existing system infrastructure (SAP, ERP, PSP, PIM) can be seamlessly integrated into the new solution.

This B2B marketplace solution goes beyond the digitization of dealer transactions. By incorporating geographic mapping integration, the system ensures that customers can be provided with spare parts from their preferred dealer as a priority.

B2B marketplaces are implemented using Spryker’s customizable cloud platform solution, built on top of Amazon Web Services (AWS) using AWS-designed, highly performant Graviton chips and serverless technology with AWS Lambda.

AWS’ composability is crucial to delivering the highest level of flexibility for solutions of this nature. It enables any project to select the best-of-breed components they need, which will work seamlessly and reliably out of the box, thanks to Spryker’s truly composable platform and the high levels of service from AWS. 

Thanks to AWS, the onboarding takes as little as four hours, compared to previous onboarding timelines that could take weeks or longer. With the Spryker Cloud Commerce OS solution built on AWS, Spryker can seamlessly scale computational and storage resources to accommodate any future goals.