SWISS KRONO faced challenges streamlining digital transformation for their eight independently operated companies. This was due to a decentralized B2B business model with varying processes across ten production sites around the world. A wide range of stakeholder needs, dispersed budgets, and varying levels of digital maturity across countries made it difficult to build a digital commerce with a balanced feature roadmap. That’s why they went in search of a platform with the agility and extensibility to simplify this complex business structure, while helping them find equilibrium between standardization and customization.

They also wanted to speed up the order process compared to traditional channels by offering a time-saving Customer Portal with self-service capabilities. This would not only streamline ordering and support for customers—but also provide a cost-saving benefit for their dispersed companies.

Spryker’s modular solution allowed SWISS KRONO to launch their Customer Portal in three countries, all while maintaining a unified architecture across their eight companies. By conducting customer interviews to collect relevant feedback and insights, they’ve built an effective Customer Portal with self-service ordering, availability checks, and customer-specific access to their complete order history, regardless of channel (online, email, or phone). Features, like Elastic Search, have been fine-tuned based on customer responses and support region-specific needs without unnecessary complexity. The result: a scalable e-commerce infrastructure built for expansion and backed by customer feedback.

SWISS KRONO has onboarded 300+ customers across three markets to their Customer Portal—a number that is consistently growing—with customers in one market ordering every 5 minutes on average.