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Optibelt Launches a New Global B2B platform to Drive Efficiency and Scale
With Spryker, Optibelt reduces internal overhead, enabling more efficient management of B2B workflows.
14
Countries go-live
50000+
Products
Introduction
A Customer-First Approach to B2B Commerce
Optibelt, a global leader in high-performance drive belts, partnered with Spryker and valantic to re-platform their digital commerce experience. Replacing an outdated in-house system, the new webshop supports over 50,000 products and serves customers across 14 international markets. With upgraded UX, streamlined B2B features, and a CMS integration via Storyblok, the new platform reduces internal complexity while enabling scalable growth. This transformation marks a major milestone for Optibelt’s digital evolution—helping the company unlock efficiencies, better serve their customers, and expand their footprint globally.
Company
150+ Years in Engineering Excellence
Optibelt, officially known as the Arntz Optibelt Group, is a leading manufacturer of high-performance drive belts and related products. Founded in 1872 by Emil Arntz in Höxter, Germany, the company initially produced rubber threads but has since evolved into a global player in the power transmission industry.
Challenge
Scaling Beyond Legacy Technology
Previously working with in-house digital commerce systems, Optibelt felt their set-up could no longer support their digital growth ambitions. Lacking flexibility and modern functionality, they were looking to trade in their legacy platform for a more sophisticated solution that could enable crucial B2B functionalities, support global scalability, and generate wider customer appeal. To achieve their goals, Optibelt sought out a robust, enterprise-grade platform with the power to streamline operations, enable a better customer experience, and expand into new markets.
Solution
An Efficient B2B Webshop, Built for Scale
Optibelt partnered with Spryker and valantic to launch a new B2B webshop in 14 markets: Australia, Thailand, China, Indonesia, Singapore, Germany, United Kingdom, Spain, Finland, Hungary, Switzerland, France, Poland, and Turkey. An upgrade to the webshop’s user experience smoothed out their online buying process, enabling customers to search, check stock, and put in orders directly from the homepage. With a new CMS integration from Storyblok and robust B2B capabilities such as quick ordering, the platform significantly reduces internal overhead while offering new value to customers. Having found a partner that can enable the flexibility, growth, and scale they set out to achieve, Optibelt is just getting started—expanding their reach, boosting sales, and driving efficiencies like never before.
Results
Surpassing Competitors in System Integration and Advanced Features
With Spryker, Optibelt reduces internal overhead, enabling more efficient management of B2B workflows.
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