Previously working with in-house digital commerce systems, Optibelt felt their set-up could no longer support their digital growth ambitions. Lacking flexibility and modern functionality, they were looking to trade in their legacy platform for a more sophisticated solution that could enable crucial B2B functionalities, support global scalability, and generate wider customer appeal. To achieve their goals, Optibelt sought out a robust, enterprise-grade platform with the power to streamline operations, enable a better customer experience, and expand into new markets.

Optibelt partnered with Spryker and valantic to launch a new B2B webshop in 14 markets: Australia, Thailand, China, Indonesia, Singapore, Germany, United Kingdom, Spain, Finland, Hungary, Switzerland, France, Poland, and Turkey. An upgrade to the webshop’s user experience smoothed out their online buying process, enabling customers to search, check stock, and put in orders directly from the homepage. With a new CMS integration from Storyblok and robust B2B capabilities such as quick ordering, the platform significantly reduces internal overhead while offering new value to customers. Having found a partner that can enable the flexibility, growth, and scale they set out to achieve, Optibelt is just getting started—expanding their reach, boosting sales, and driving efficiencies like never before.