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Buy Online, Pick-Up In-Store

Empower customers with the flexibility to shop online and collect in-store—combining digital convenience with the immediacy of physical fulfillment.

With Spryker’s composable Unified Commerce platform, you can easily launch and scale tailored BOPIS experiences that boost customer loyalty, drive in-store traffic, and strengthen your hybrid retail strategy.

Overview

Deliver the Flexibility Your Customers Expect

Today’s customers—whether B2C or B2B—expect convenience, speed, and flexibility. Buy Online, Pick Up In Store (BOPIS) blends digital efficiency with physical proximity, letting shoppers order online and pick up or return items at their preferred store.

This model improves satisfaction and loyalty while boosting in-store traffic, streamlining logistics, and reducing costs. With Spryker’s composable Unified Commerce platform, you can launch quickly, scale easily, and deliver frictionless pickup experiences that keep customers coming back.

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Business Benefits

Bridge Online and In-Person Buying

BOPIS turns the challenges of omnichannel fulfillment—like coordinating inventory, orders, and pickup—into opportunities. By blending digital convenience with in-store experiences, you give customers the control they expect while boosting sales and reducing costs.

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    Increased Customer Satisfaction

    Let customers shop on their terms with online selection, immediate availability, and flexible pickup options. These conveniences drive loyalty and long-term satisfaction.
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    Cut Costs & Improve Efficiency

    Reduce last-mile delivery expenses, balance inventory across locations, and streamline returns. Smarter operations mean leaner costs and faster fulfillment.
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    Drive Revenue

    Encourage in-store visits that open opportunities for upselling, cross-selling, and added services like installations or demos. The result: more revenue per customer.
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    Improve Sustainability

    Lower emissions and packaging waste by shifting to localized fulfillment. A greener operation strengthens both efficiency and brand reputation.
  • ANALYST RECOGNITION

    Gartner Ranks Spryker #1 for Complex Commerce

    Spryker was ranked #1 in the Complex Business Models use case in the 2024 Gartner® Critical Capabilities for Digital Commerce report. This category evaluates how well vendors support advanced use cases, including:

    • Complex, assembled, or customized products
    • Mixed portfolios of physical goods, digital products, and services
    • Emerging models like subscriptions and marketplaces
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    It quickly became clear to us that Spryker would provide us with the greatest innovative power and flexibility in the future.
    Daniel Richter
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    Director Multichannel, Globus Hypermarket Holding
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    With Spryker, we found a perfect partner who was able to deliver the new ecommerce sales platform that we needed while sticking to the challenging timeline.
    Jens Brech
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    Director of Customer Experience and Network Quality, Toyota Germany
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    Spryker was the one technology fulfilling over 90% of our high-complex use cases from the get-go. And it’s paid off so far!
    Jochen Hostalka
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    SVP IT & Enterprise Services, Siemens Healthineers

    Smarter Fulfillment, Unmatched Flexibility

    Spryker helps you enable bespoke pickup experiences with seamless integration into your existing retail stack.

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    Reduced Shipping and Return Costs

    By enabling local store pickup and return options, Spryker helps cut last-mile delivery expenses and reverse logistics costs. Retailers gain full control over order routing, allowing them to fulfill from the most cost-effective location.
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    Faster Fulfillment Times

    Spryker provides real-time inventory visibility and flexible order routing. Retailers can offer faster local fulfillment options and ease the burden on central warehouses and stores.
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    Smoother In-Store Experiences

    With centralized inventory and order data, Spryker helps ensure that pick-up-ready stock is always available. Store associates can quickly access order details, reducing friction for both staff and shoppers.
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    Streamlined Operations Across Teams

    Spryker’s modular system integrates easily with POS, ERP, and warehouse tools. This simplifies coordination between commerce, retail, and logistics teams, ensuring a seamless BOPIS process.
  • See How Spryker Works

    Make digital commerce your competitive advantage with a platform that optimally implements your unique business model.

    Trusted by industry leaders worldwide
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    The Spryker Solution

    With deep experience in complex digital selling, we help you provide frictionless Buy Online, Pick-Up In Store experiences. 

    With our solution, you can launch fast, scale easily, and adapt to store and customer needs.

    Spryker Capabilities

    • Spryker’s modular features lets you tailor key parts of the BOPIS journey to fit your operations.

    • Click & Collect

    • Fulfillment App

    • Multi-store capabilities

    • Support for store branches

    • Location-Specific Offers 

    Professional Services

    • Expert, partner-led consulting helps you define the right approach from day one.
    • Customer Journey Analysis
    • Business Model Challenge
    • Process Design Workshop
    • Capability Mapping
    • Operating Model Sparring
    • Operational Readiness Audit
    • Transformation Workshop

    Our Technology Partners

    • Spryker works with best-of-breed technology partners to extend what your commerce platform can do.

    Success Speaks for Itself

    See how thriving businesses are using Spryker’s platform and out-of-the-box capabilities to sell direct to customers while avoiding channel conflict. 

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    Daimler Truck Overseas wanted to bring their dealer transactions from offline to online with a B2B parts marketplace. They chose Spryker to digitize the buying experience while protecting existing dealer-customer relationships.
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    We were particularly impressed by Spryker’s B2B feature set and the modular system architecture, which together enable flexible development and a strong focus on B2B customers.
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    Siemens Healthineers chose Spryker to deliver a seamless customer experience while driving more sales to its network by integrating distributors into its digital commerce ecosystem, resulting in greater flexibility for customers and more business for distributors.
  • Frequently Asked Questions

    Find answers to commonly asked questions about Spryker’s D2C solution. 

    Yes. Spryker gives you the tools to support same-day pick-up based on local inventory levels and store availability. You define the rules that work best for your operations.

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    Still have questions?

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    Start Your BOPIS Journey With Spryker

    See Spryker in action with a personalized demo. 

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