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VIABIRDS Empowers Local Merchants with Marketplace Innovation for the E-Grocery Sector

VIABIRDS uses Spryker’s composable platform to power agile, scalable eGrocery marketplaces that simplify digital selling for local merchants and support rapid innovation in retail.

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    Introduction

    Building New Revenue Streams to Boost Local Sales

    Created by two bright young minds in 2020 in Austria, VIABIRDS had the vision of revolutionizing online retail. Inspired by a discussion about the people stuck in traffic on a single day along a busy highway, Viabirds developed a test project called flyby.shop—an e-commerce system that allowed commuters to order locally-produced products online and pick them up at drive-in stations. The goal was to improve a frustrating experience for drivers while leveraging traffic jams as a sales channel for local producers.
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    Company

    Convenient E-Grocery Shopping for Everyone

    Today, VIABIRDS is a company that develops specialized technology solutions for eGrocery, as well as offering its expertise in digital marketing, software development, and food operations. It has grown to become a technology provider specifically targeting the eGrocery market. It now paves the way for powerful and smooth e-commerce systems that make functions like pick-up or delivery as convenient as possible, while integrating hardware for autonomous retail.
  • It’s important to have a future goal and ask yourself: What can I do today to have a small MVP of this very far away vision?

    Alexander Planitzer

    Co-CEO, VIABIRDS Technologies

    Challenge

    Enabling Local Merchants in eGrocery

    With a focus on eGrocery marketplaces, VIABIRDS faced some challenges along the way. Providing local merchants the ability to sell their products to another target segment, like commuters, was an innovation. But it was essential to give these merchants, many of whom are not digitally native, a great user experience with a system that is easy to interact with if they hoped to increase adoption. Moreover, eGrocery is a fast-growing market that requires agility to quickly adapt to shifting trends.

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    Solution

    Composability and the Ability to Adapt

    Since 2021, VIABIRDS has chosen Spryker as the technology foundation for their framework. As Alexander, the Co-CEO of VIABIRDS, puts it, "The ability to quickly adapt to requirements is Spryker's greatest value.” In fact, eGrocery is an ever-evolving market that is growing exponentially, and the key is the ability to adapt to unexpected changes. With the composability of the Spryker software, requirements and functionalities can be easily and effectively adjusted without major disruptions.

     
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    The ability to quickly adapt to requirements is Spryker’s greatest value
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    Alexander Planitzer
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    Co-CEO
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    The digital transformation of the sales organization is an essential part of our e-commerce strategy. The scalable e-commerce platform is the foundation for meeting future business requirements.
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    Alexander Planitzer
    ,
    Co-CEO
    Results

    Supporting Successful E-Grocery Marketplaces

    Based on Spryker's technology foundation, VIABIRDS is now a technology supplier for efficient operator solutions in eGrocery and retail. They help other companies implement scalable and specific eGrocery applications with a platform that enables the holistic mapping of processes from the purchase of goods to the autonomous pick-up store, for simple, smaller applications as well as extensive enterprise projects.

     
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    Resources

    Dive deeper: more customer stories, white papers & other resources

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    Embark on Your Discovery Journey with Spryker!

    Turn your vision into reality with Spryker’s composable commerce platform. Whether you’re launching something new or scaling an existing business, we’ll help you move faster, adapt smarter, and grow bigger.

     
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