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VIABIRDS Empowers Local Merchants with Marketplace Innovation for the E-Grocery Sector
VIABIRDS uses Spryker’s composable platform to power agile, scalable eGrocery marketplaces that simplify digital selling for local merchants and support rapid innovation in retail.
Introduction
Building New Revenue Streams to Boost Local Sales
Created by two bright young minds in 2020 in Austria, VIABIRDS had the vision of revolutionizing online retail. Inspired by a discussion about the people stuck in traffic on a single day along a busy highway, Viabirds developed a test project called flyby.shop—an e-commerce system that allowed commuters to order locally-produced products online and pick them up at drive-in stations. The goal was to improve a frustrating experience for drivers while leveraging traffic jams as a sales channel for local producers.
Company
Convenient E-Grocery Shopping for Everyone
Today, VIABIRDS is a company that develops specialized technology solutions for eGrocery, as well as offering its expertise in digital marketing, software development, and food operations. It has grown to become a technology provider specifically targeting the eGrocery market. It now paves the way for powerful and smooth e-commerce systems that make functions like pick-up or delivery as convenient as possible, while integrating hardware for autonomous retail.
Challenge
Enabling Local Merchants in E-Grocery
With a focus on eGrocery marketplaces, VIABIRDS faced some challenges along the way. Providing local merchants the ability to sell their products to another target segment, like commuters, was an innovation. But it was essential to give these merchants, many of whom are not digitally native, a great user experience with a system that is easy to interact with if they hoped to increase adoption. Moreover, eGrocery is a fast-growing market that requires agility to quickly adapt to shifting trends.
Solution
Composability and the Ability to Adapt
Since 2021, VIABIRDS has chosen Spryker as the technology foundation for their framework. As Alexander, the Co-CEO of VIABIRDS, puts it, “The ability to quickly adapt to requirements is Spryker's greatest value.” In fact, eGrocery is an ever-evolving market that is growing exponentially, and the key is the ability to adapt to unexpected changes. With the composability of the Spryker software, requirements and functionalities can be easily and effectively adjusted without major disruptions.
“ The ability to quickly adapt to requirements is Spryker’s greatest value ”
Alexander PlanitzerCo-CEO
“ The digital transformation of the sales organization is an essential part of our e-commerce strategy. The scalable e-commerce platform is the foundation for meeting future business requirements. ”Alexander PlanitzerCo-CEO
Results
Supporting Successful E-Grocery Marketplaces
Based on Spryker's technology foundation, VIABIRDS is now a technology supplier for efficient operator solutions in eGrocery and retail. They help other companies implement scalable and specific eGrocery applications with a platform that enables the holistic mapping of processes from the purchase of goods to the autonomous pick-up store, for simple, smaller applications as well as extensive enterprise projects.
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