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Spryker EXCITE 2025 - The Digital Commerce Conference
Bridging the Gap Between Today’s Obstacles and Tomorrow’s Opportunities
Thu 25 Sep 2025
45
Days
12
Hours
60
Minutes
60
Seconds
Spryker EXCITE 2025 - The Digital Commerce Conference
Bridging the Gap Between Today’s Obstacles and Tomorrow’s Opportunities
Thu 25 Sep 2025
45
Days
12
Hours
60
Minutes
60
Seconds
HEARD pre-EXCITE
Back by popular demand – HEARD by Spryker returns!
After the incredible momentum of last year’s edition, we’re excited to bring you another exclusive, customer-only gathering—this time kicking off the EXCITE 2025 experience.
Join fellow Spryker business users on September 24, 2025, for an intimate afternoon of shared insights, hands-on inspiration, and open conversations around best practices and strategic growth.
📅 September 24, 2025 | 13:00 – 18:00
📍 Palais at Kulturbrauerei, Berlin
Spaces are limited—secure your spot and be part of the conversation that shapes the future of commerce.
Hackathon
The Developer Stage and Hackathon are returning for EXCITE 2025 — the go-to spots for our developer community.
Join us for a focused one-day hackathon the day before the main event to build Self-Service Enablers that empower customer autonomy in Spryker stores. Create Composer-installable modules that solve real-world self-service challenges. Whether you’re here to build, learn, or collaborate, this is your space to innovate and make an impact.
📅 September 24, 2025 | 08:00
📍 HerdCamp (Spryker Office), Berlin
Partner Day
We’re bringing our Spryker ecosystem partners together once again for a high-impact Partner Day ahead of EXCITE 2025.
Join us for a half-day of strategic updates, live demos, and insightful sessions designed to empower you and your clients with the latest from Spryker. It’s your chance to exchange ideas, strengthen collaborations, and get ahead of what’s coming next.
📅 September 24, 2025 | 09:30 – 17:00 (Plus Happy Hour afterwards)
📍 Hotel AMANO East Side, Berlin
Pre Dinners
Meaningful conversations start before the summit.
Kick off your EXCITE 2025 experience on September 24 at one of our exclusive pre-event dinners—crafted to bring together Spryker customers, their success managers, selected partners, C-level executives, and special guests in a relaxed, inspiring setting.
Enjoy great food, forge new connections, and set the tone for an unforgettable EXCITE experience.
📅 September 24, 2025 | 19:00
📍 Various locations, Berlin
Our Sponsors
Guest Speaker
Philipp Klöckner, Doppelgänger Tech Talk
Global AI Trends Shaping the Next Years of (B2B)-Commerce
Where do we really stand with Artificial Intelligence in mid-2025? After drawing massive audiences at OMR with his no-nonsense tech analyses, Philipp Klöckner now turns his sharp eye to the rapidly evolving world of B2B commerce.
In this fast-paced session, Philipp will break down the latest global AI trends and innovations — beyond the Silicon Valley giants — with a special focus on their practical implications for B2B companies. How are developments from China, Europe, and emerging tech hubs shaping the AI landscape? Which AI capabilities are already transforming B2B commerce processes, from procurement to sales to customer service — and which remain hype?
Guest Speaker
Dr. Florian Heinemann, General Partner and Co-Founder Project A
Talk: A Look Inside A Digital Commerce Investor’s Playbook
Join Florian Heinemann, founding investor of Zalando and renowned digital commerce expert, as he explores the biggest shifts in commerce over the past decade and what’s next. From platform models to AI disruption, Florian shares sharp insights and lessons learned, including what he’d do differently if building today.
Packed with foresight and practical takeaways, this keynote is essential for anyone looking to navigate—and lead—the next era of digital commerce.
Customer Speakers on Stage
08:30-09:30
Location
Palais Kulturbrauerei
Admission & Networking including light breakfast
Spryker Team
Kick off EXCITE with a warm welcome, a fresh coffee, and great company. Mingle with fellow attendees, make first connections, and fuel up for the day ahead with a light breakfast.
09:30-10:35
Location
Kesselhaus Kulturbrauerei
Opening Keynote & Roadmap Session
Alexander Graf,
CEO,
Spryker
Start your EXCITE 2025 journey with an exclusive first look at Spryker’s product vision and innovation roadmap. Our leadership team will unveil what’s next in composable commerce, AI, and customer-centric experiences, plus how we’re helping businesses accelerate growth in today’s unpredictable market. You’ll walk away energized, informed, and ready to tackle what’s ahead.
10:35-11:25
Location
Kesselhaus Kulturbrauerei
Global AI Trends Shaping the Next Years of (B2B)-Commerce
Philipp Klöckner,
Tech Analyst,
Doppelgänger Tech Talk
Where do we really stand with Artificial Intelligence in mid-2025? In this fast-paced session, Philipp will break down the latest global AI trends and innovations — beyond the Silicon Valley giants — with a special focus on their practical implications for B2B companies. How are developments from China, Europe, and emerging tech hubs shaping the AI landscape? Which AI capabilities are already transforming B2B commerce processes, from procurement to sales to customer service — and which remain hype?
11:25-11:45
Location
Palais Kulturbrauerei
Coffee Break
Spryker Team
Grab a coffee, stretch your legs, and spark a few great conversations. This is your moment to refuel and reconnect before diving back into the action.
11:45-12:15
Location
Kesselhaus Kulturbrauerei
Talk: A Look Inside A Digital Commerce Investor’s Playbook
Florian Heinemann,
General Partner and Co-Founder,
Project A
Join Florian Heinemann, founding investor of Zalando and renowned digital commerce expert, as he explores the biggest shifts in commerce over the past decade and what’s next. From platform models to AI disruption, Florian shares sharp insights and lessons learned, including what he’d do differently if building today. Packed with foresight and practical takeaways, this keynote is essential for anyone looking to navigate—and lead—the next era of digital commerce.
12:15-12:40
Location
Kesselhaus Kulturbrauerei
Fireside Chat: Navigating the Future of Value Creation in Digital Commerce
Speakers
Alexander Graf
CEO
Florian Heinemann
General Partner and Co-Founder
Philipp Klöckner
Tech Analyst
Join Spryker Co-Founder and CEO Alex Graf as he sits down with industry experts Philipp Klöckner and Florian Heinemann to unpack the future of digital commerce. From the convergence of B2B and B2C to the transformative role of AI, this fireside chat connects strategy, innovation, and market dynamics in one compelling conversation. With bold questions and sharp insights, Alex bridges their perspectives to explore how businesses can adapt, evolve, and lead in a rapidly shifting value chain.
12:40-14:00
Location
Palais Kulturbrauerei
Lunch & Networking Break
Spryker Team
Take a well-earned break to recharge and connect. Enjoy a delicious lunch while catching up with peers, sharing insights, and making new connections in a relaxed setting.
14:00-14:30
Location
Kesselhaus Kulturbrauerei
B2B Versus B2C: Creating a Unified eCommerce Journey, from Discovery to Aftermarket Support
Speakers
Fernanda Giaco
Panagiotis Drakopoulos
CTO
Customers expect more than just a transaction. They want a seamless, value-rich experience from their first touchpoint through ongoing support. Learn how Spryker customers are unifying their digital journeys across discovery, purchase, and aftermarket services. You’ll get real-life insights into the tech and organizational shifts required to make it happen.
14:30-15:00
Location
Kesselhaus Kulturbrauerei
How Ricoh Reimagines Customer-Centric Commerce with a Self-Service Portal
Neal Ross ,
CTO,
RICOH AU
As buyer expectations shift, Ricoh is redefining what it means to be a digital-first service provider. In this session, discover how the company transformed real customer feedback into a Self-Service Portal that helps the company deliver seamless experiences today with a strong vision for tomorrow.
15:00-15:30
Location
Kesselhaus
B2B Commerce Leaders: Unpacking AI Use Cases in Digital Trade
Robert Heße,
Global E-Commerce Manager,
STAUFF
Curious where AI will make the biggest difference in your digital commerce operations? This engaging session breaks it down. No hype, just high-impact examples. From dynamic pricing and personalized search to fraud detection and smart replenishment, our panelists will share what’s working, what’s ready to scale, and what to prototype now.
15:30-16:00
Location
Palais Kulturbrauerei
Networking & Coffee Break
Spryker Team
Grab a coffee, stretch your legs, and spark a few great conversations. This is your moment to refuel and reconnect before diving back into the action.
16:00-16:30
Location
Kesselhaus Kulturbrauerei
How Turkey’s first B2B Marketplace Solves Channel Complexity with Flexibility
Spryker Team
This masterclass dives into the real-world challenges of channel conflict and showcases how leading businesses embrace complexity to drive better business outcomes. We’ll unpack the strategic decisions behind their channel design and how they leveraged modular, composable technology to maintain control while staying agile.
16:30-17:05
Location
Kesselhaus Kulturbrauerei
Leading Change in B2B Manufacturing: Strategies for Successful Digital Adoption
Speakers
Martin Kousek
Head of Digital Business & E-Commerce
Stefan Prugger
Head of E-commerce & CAD
Digital transformation is more than a tech upgrade. It’s a culture shift. Hear how Spryker customers navigate the human side of change, building buy-in across teams and accelerating adoption with the right tools and tactics. This session will offer practical strategies for driving digital maturity at any stage of the journey.
17:10-onwards
Location
Kesselhaus Kulturbrauerei
Closing Remarks & Customer, Partner & Developer Recognition
Spryker Team
Wrap up an inspiring day with final reflections, key takeaways, and a celebration of excellence. Join us as we spotlight outstanding contributions and close EXCITE on a high note.
14:00-14:05
Location
Atelier Kulturbrauerei
Stage Opening
Speakers
Samuel Pais, Community Marketing Lead
Florian Schwarzmeier, Senior Software Engineer & Developer Enablement Advocate
Florian Schwarzmeier, Senior Software Engineer & Developer Enablement Advocate
14:05-14:35
Location
Atelier Kulturbrauerei
AI-Native Software Delivery: The Rise of Hybrid Engineering and Agentic AI
Speakers
Software engineering is entering a new era where AI doesn’t just give recommendations, but actively delivers. Building on our AI-Driven Efficiency presentation from Spryker EXCITE 2024, this session will showcase how hybrid engineering practices, AI-assisted development and agentic AI are transforming software delivery from within. Get a first-hand look at the tools, workflows, and lessons shaping our AI-native future where engineers architect, and AI executes.
14:35-15:00
Location
Atelier Kulturbrauerei
Zero-to-Hero in Observability: Monitoring Spryker with OpenTelemetry
Speakers
Think of this session as your observability starter pack where we’ll walk through how to integrate OpenTelemetry-compatible APM tools with Spryker. You'll get hands-on insights into setup, key metrics to track, and how centralized monitoring accelerates MTTR and uptime. By the end, you’ll walk away with a clear blueprint to enhance system visibility and drive proactive performance management.
15:00-15:30
Location
Atelier Kulturbrauerei
Managing Business Complexity at Scale
Speakers
Real talk about real scale. In this session we will showcase how B2B enterprises today are addressing the challenging aspects of business complexity and customizations while keeping their codebase clean. You’ll leave with implementation tips and architecture patterns you can actually use – starting today!
15:30-16:00
Location
Kulturbrauerei
Networking & Coffee Break
Speakers
Take a well-earned break to recharge and connect. Enjoy a delicious lunch while catching up with peers, sharing insights, and making new connections in a relaxed setting.
16:00-16:10
Location
Atelier Kulturbrauerei
Spryker Quest Showcase
Speakers
Join us to see the winning solutions from our recent developer bounty challenge—Spryker Quest. Learn about their development process, the challenges they faced, and how their solutions will directly improve user experience on our platform.
16:10-16:35
Location
Atelier Kulturbrauerei
Built to Last: From Forking Hell to Clean Extensibility
Speakers
Learn best practices for long-term code health with smart use of Glue API, code contracts, anti-patterns to avoid (like tight coupling), managing team contributions with clear extension boundaries, and leveraging Spryker’s modular structure for team autonomy. The presentation will cover the criticality of security, uptime, and resilience and how to harden architecture for global operations to stay agile in a fast-changing market landscape.
16:35-17:00
Location
Atelier Kulturbrauerei
Spryker & AI in The New Age E-Commerce
Speakers
This session explores the practical applications of artificial intelligence in e-commerce. Vitalii Ivanov from Spryker and Thomas Kühnel from Turbine Kreuzberg will share key insights into integrating AI technologies into digital commerce projects, showcasing use-cases built on the Spryker platform. the presentation highlights both the opportunities and the challenges of AI adoption.
Where to Stay for Excite 2025
EXCITE Hotel Recommendations
To make the most out of your EXCITE experience we recommend booking a one-night stay in Berlin, ensuring you don’t miss out on the insightful pre-events before the main conference.
We recommend the following hotels, as they are nearby our offices and the event venue:
📍 Urban Loft Heidestraße 📍 Hotel AMANO Grand Central 📍 Hotel ROMY by AMANO 📍 Hotel AMO by AMANO 📍 Hotel Motel One Berlin-Hauptbahnhof 📍 Hotel Motel One Berlin-Hackescher Markt 📍 INNSIDE by Meliá Berlin Mitte 📍 H+ Hotel Berlin Mitte📍 Hotel Oderberger 📍 Moxy Berlin Humboldthain Park
The detailed pre-event schedule will be released about three months before the event, allowing you to plan your itinerary to make the most of your time with us in Berlin.
