B2C commerce typically involves businesses setting up online platforms, such as websites or apps, through which consumers can discover and purchase offerings. This system supports various operational models, including direct sales from a company's own site, transactions facilitated by online intermediaries (like digital marketplaces), advertising-driven approaches, community-based sales, and services accessed via subscription fees.

• Enhanced Market Reach: Businesses can connect with a global audience, overcoming geographical limitations.
• Increased Convenience for Consumers: Customers can shop anytime, anywhere, with easy and round-the-clock access to goods and services.

• Personalized Shopping Experience: Tailored product suggestions and marketing efforts enhance the customer purchasing experience.
• Cost-Efficiency for Businesses: It can reduce operating expenses by eliminating the need for physical stores and streamlining business procedures.
• Data-Driven Decision Making: Businesses can gather and analyze customer behavior and preferences to improve strategies and target marketing.

While B2C focuses on sales directly to individual consumers for personal use, B2B (Business-to-Business) commerce involves transactions between businesses. 
Key differences include:

• Customer Motivation: B2C sales are often driven by personal interests and emotions, whereas B2B sales are typically based on research and business needs.
• Sales Process: B2C sales are generally smaller, more frequent, and simpler, often a one-step process, while B2B sales can be more complex, require approval from multiple stakeholders, and involve longer sales cycles.
• Order Volume: B2C transactions are usually smaller in volume compared to larger, less frequent B2B purchases.