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Winning the Digital Shelf: CPG Digital Transformation That Converts
The CPG industry is battling for brand loyalty and facing squeezed profit margins, all while navigating relentless supply chain complexities.
The surge in online shopping is shifting consumer demands, like those for subscription models and seamless omnichannel approaches, meaning traditional methods no longer suffice.
Winning the Digital Shelf: CPG Digital Transformation That Converts
The CPG industry is battling for brand loyalty and facing squeezed profit margins, all while navigating relentless supply chain complexities.
The surge in online shopping is shifting consumer demands, like those for subscription models and seamless omnichannel approaches, meaning traditional methods no longer suffice.
Trusted by industry leaders worldwide
Trusted by industry leaders worldwide
Enhance Consumer Experience & Retention
Deliver a personalized customer experience for both your B2C and B2B clients that fosters deep loyalty. Provide intuitive digital touchpoints across channels, so your consumers remain engaged and satisfied with your brand.
Gain Data-Driven Strategic Advantage
Combat poor data management and unlock visibility into consumer behavior, inventory, and sales trends, enabling smarter strategy, reducing errors, and improving efficiency across your entire operations.
Amplify Brand Value & Market Reach
Protect and grow your brand by building direct relationships, controlling the customer journey, and expanding market presence through new digital channels, solidifying your position as a preferred choice for consumers.
Optimize CPG Operations & Costs
Reduce the administrative burden and costs associated with complex sales, reduce order errors, and empower efficient production of personalized consumer goods at scale.
Spryker ranks #1 in B2C and B2B on Same Platform, #1 in Complex Business Models and #1 B2B Digital Commerce.
Spryker is recognized as a Leader in IDC MarketScape: Enterprise B2B Digital Commerce Applications 2023–2024.
Spryker is a Representative vendor in Gartner’s 2025 Market Guide for Marketplace Operations Applications.
“ The old shop was getting a bit long in the tooth and the release cycles were becoming longer and longer. This was causing an increasing backlog of projects and even minor modifications. Content commerce was not possible, the mobile conversion was not satisfactory and the loading times were no longer up-to-date. The online shop was not on the same level as our products and stores, for which we regularly win prizes. So we started looking for a new solution. ”
Thorsten Heckrath-Rose,CEO
“ We can’t know today what our B2B platform will need tomorrow. That's why we need a commerce software that guarantees us this flexibility and creates the best conditions for future developments. That's why we think we’ve made a good decision with Spryker. ”
Niels Bungenstock,Head of Digital Innovation
“ The scalable architecture has been very important to us to enable quick rollouts – technically we only need about a month, and without requiring many resources. ”
Maximilian Mauthe,Director of Product
Going Direct-to-Consumer (D2C): Turning Channel Conflict into Collaboration
Sell directly to consumers for greater control and insights bypassing traditional channels to build direct consumer relationships, and provide invaluable first-party data to refine offerings and enhance loyalty.
Multi-Brand Selling for Conglomerates
Create a unified multi-brand platform with diverse portfolios and international reach while providing flexibility for local or brand-specific customizations, ensuring fast time-to-market and complementary revenue streams across all your consumer goods brands.
Marketplace Extension: External Complementary Products and Services
Overcome limited product portfolios and fragmented distribution by launching a marketplace to extend your offering with complementary third-party products, becoming a "one-stop shop" for your vertical.
Selling Complex Products & Configurations
Cater to diverse consumer preferences and specific buyer needs for customized assortments by enabling product configuration, allowing customers to tailor product formulations, packaging sizes, or variations.
B2B Commerce
The CPG Playbook
Your guide to navigating the future success of your B2B Consumer Product Goods business and win the digital shelf.
Liz Ryan
Blog
The State of CPG E-Commerce: Unveiling the 4 Key Trends Reshaping CPG Manufacturing
The Consumer Packaged Goods (CPG) industry stands at a pivotal moment in the digital revolution, facing challenges and opportunities driven by shifting consumer demands, sustainability imperatives, and the continuous advancement of technology. In this dynamic landscape, CPG E-Commerce players must adapt their strategies, leveraging key trends to lead the digital shelf.
Handout
Why you should start a grocery marketplace with Spryker
Evaluating key growth strategies and the advantages of grocery marketplaces