A motivational factor for New Flag to consider a new e-commerce vendor was the need to adapt to changing market dynamics. Secondly, their old software was limited in terms of customization and featured a restricted set of functionalities. This limitation hindered their ability to cater to their specific needs and meet customer demands effectively.

New Flag sought out a software solution characterized by modularity and adaptability. The driving force was to enhance the services for their business clients, like connecting offline and online sales activities. Additionally, they aimed to include B2B functionalities, notably agent assist, into their software ecosystem. Furthermore, the company expressed a general need for customization, explaining this importance with a multi-national rollout of their shops.

When it came to their business, IT, and customer goals, the organization had a well-defined roadmap. They aimed to go live with their project within a year, showcasing their commitment to swiftly implementing the necessary changes and staying competitive in the market. Looking ahead, they had broader objectives, such as achieving technology ownership, which would provide them with greater control and flexibility over their software infrastructure. Additionally, they aspired to establish an in-house development platform, enabling them to innovate and adapt rapidly to emerging trends. Finally, the organization sought to expand their solution's reach, eventually wanting to reach B2B, B2C, and marketplace segments.

New Flag developed a B2B online shop with a focus on enhancing customer experience and efficiency. The solution they implemented in collaboration with Spryker effectively addressed their initial business challenges. It introduced unified processes and centralized data management, streamlining their operations and enabling better control over their business activities. The scalable architecture of the new system allowed for rapid launches with minimal resource allocation, ensuring adaptability to changing market conditions. Additionally, the decoupled front- and back-end architecture improved the overall system performance and flexibility, providing a solid foundation for future growth and innovation.