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NEW FLAG: A B2B Wholesale Solution for the Beauty Industry
Discover how New Flag transformed its digital commerce with Spryker to scale faster, serve B2B customers better, and power growth across Europe.
300+
Employees worldwide
250000+
Orders and deliveries to date
750M+
Sold products
Introduction
State-of-the-Art Service for Business Customers
New Flag pursues one ultimate goal: to be the first full-service brand-building company in the beauty sector in Europe. The motivation for a software change was driven by changes in buying behavior and limitations of the old software, which lacked customization and had a limited feature set, unable to tackle an ambitious international rollout. They wanted a software solution with modularity, a B2B feature set, and more customization options. Their business goals included going live with their project within one year and, in the long run, achieving technology ownership, greater in-house development, and platform flexibility.
Company
A Full-Service Powerhouse for Beauty Brands
New Flag is a multinational brand-building enterprise headquartered in Munich, Germany. Since 2010, it has brought innovative beauty brands to its own category bestsellers across Europe. With the desire to only deliver the highest-quality product, New Flag offers its partners creativity and efficiency under one roof, with in-house marketing, sales, logistics, and customer service departments working hand in hand.
Challenge
Empowering Business Growth and Adaptability
A motivational factor for New Flag to consider a new e-commerce vendor was the need to adapt to changing market dynamics. Secondly, their old software was limited in terms of customization and featured a restricted set of functionalities. This limitation hindered their ability to cater to their specific needs and meet customer demands effectively.
New Flag sought out a software solution characterized by modularity and adaptability. The driving force was to enhance the services for their business clients, like connecting offline and online sales activities. Additionally, they aimed to include B2B functionalities, notably agent assist, into their software ecosystem. Furthermore, the company expressed a general need for customization, explaining this importance with a multi-national rollout of their shops.
When it came to their business, IT, and customer goals, the organization had a well-defined roadmap. They aimed to go live with their project within a year, showcasing their commitment to swiftly implementing the necessary changes and staying competitive in the market. Looking ahead, they had broader objectives, such as achieving technology ownership, which would provide them with greater control and flexibility over their software infrastructure. Additionally, they aspired to establish an in-house development platform, enabling them to innovate and adapt rapidly to emerging trends. Finally, the organization sought to expand their solution's reach, eventually wanting to reach B2B, B2C, and marketplace segments.
SOLUTION
Packaged Business Capabilities: Delivering More and Better
New Flag developed a B2B online shop with a focus on enhancing customer experience and efficiency. The solution they implemented in collaboration with Spryker effectively addressed their initial business challenges. It introduced unified processes and centralized data management, streamlining their operations and enabling better control over their business activities. The scalable architecture of the new system allowed for rapid launches with minimal resource allocation, ensuring adaptability to changing market conditions. Additionally, the decoupled front- and back-end architecture improved the overall system performance and flexibility, providing a solid foundation for future growth and innovation.
“ The scalable architecture has been very important to us to enable quick rollouts – technically, we only need about a month, and without requiring many resources. ”
Maximilian MautheDirector of Product
Top Features of Their Digital Commerce Include:
Shopping Lists for streamlined ordering.
Agent Assist for improved customer support.
Quick Order for faster transactions.
Check-Out with customized options to cater to diverse customer preferences.
FUTURE OUTLOOK
What’s Coming Next
New Flag has ambitious plans for further development. They are considering implementing headless frontends, subscriptions, and loyalty programs to enhance their customer engagement and retention strategies. Moreover, they have their sights set on expanding their reach by launching their business in new countries, demonstrating their commitment to global growth and market expansion.
Our Partner
Powered by AWS
Thanks to AWS, Spryker was able to fulfill the customer’s needs when they needed it to make it a success. The composability on AWS is crucial to deliver the highest level of flexibility for customer requests. It allows the customer to select the best-of-breed components they need, which will work seamlessly and reliably straight away, thanks to Spryker being a truly composable platform and the high levels of service AWS has. Due to AWS, the onboarding takes from as little as 4 hours to 1–2 days, compared to months previously. With the Spryker Cloud Commerce OS solution, built on AWS, Spryker can scale computational and storage resources to accommodate the customer’s goals.
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