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SLV Doubles Traffic and Boosts Revenue with B2B an Elevated Digital Commerce Experience
By partnering with Spryker, SLV transformed a complex buying journey into a seamless customer experience, doubling site traffic and achieving 45% revenue growth within a year.
SLV Doubles Traffic and Boosts Revenue with B2B an Elevated Digital Commerce Experience
By partnering with Spryker, SLV transformed a complex buying journey into a seamless customer experience, doubling site traffic and achieving 45% revenue growth within a year.
+45%
Revenue growth over previous year
×2
Visitors on website
4
Months for the relaunch
10+
Pages per visit
Introduction
SLV Becomes a Digital Company with Spryker
Lighting expert SLV replatforms from Magento to Spryker to enhance the customer experience and enable technology ownership. The MVP went live after only 4 months, impressing customers and making SLV the owner of digital value creation. This led to a 45 percent sales growth in the year after the relaunch.
Company
Lighting the Way in Over 100 Countries
In 1979, just 100 years after the invention of the commercial light bulb, SLV’s portfolio of sound, light, and video was quite revolutionary. Today, SLV GmbH is a conglomerate that successfully distributes lighting solutions in over 100 countries and through 15 subsidiaries. In 2016, after a few setbacks, SLV rethought and expanded its service concept to a new dimension: the digital distribution channel.
Challenge
Simplifying a Complex Buying Journey
Lighting is personal. SLV’s challenge was to provide a compelling customer experience around the right lighting choice for each customer’s needs. Replatforming to the B2B Suite of Spryker Commerce OS was primarily associated with the following four digital objectives for SLV:
- A compelling customer experience around the right lighting choice.
- Best-in-class service that enables maximum comfort in the user journey.
- Enhanced shop performance to increase customer satisfaction and reduce the bounce rate.
- A higher retention rate, i.e., customer loyalty, should be achieved.
Solution
A Smooth Customer Journey for All Kinds of Customers
SLV sells more than 7,000 products online, which have up to 500 attributes, and thus have a complex product logic and hierarchy. Moreover, SLV serves 15 shops in 11 different markets and national languages, with all shops connected via the Spryker Multi-Store functionality. Despite the complexity, the relaunch project was live within four months. Since then, the shop has been continuously optimized with Spryker’s modular architecture. SLV, as the owner of technology and processes, is always in the driver’s seat of developments and can identify, define, and implement digital projects itself.
SLV customers can easily select all types of lighting via an optimised UX in the shop. Due to Spryker’s solid, headless backend, all shop front-ends and external systems like Akeneo’s PIM or an SAP integration for orders can be combined in one system. The B2B Suite equips SLV with the specific B2B features the company needs for personalized customer management.
“ We are now in a position to understand and implement digital value creation in a completely different way. ”
Gunther Hahn,Head of SLV Digital
“ The digital B2B platform for SLV could be rolled out in a record time of 4 months. The focus of the developments was, above all, the connection to the surrounding systems such as SAP and Akeneo. best it once again demonstrated its understanding of highly complex B2B processes and its ability to realize a comprehensive user experience. ”
Christoph Batik,CSO
Results
Noticeable Changes and Measurable Successes
SLV has succeeded in owning a high-performance commerce technology with a convincing customer experience. Since the relaunch on Spryker, the number of visitors has doubled, and all UX parameters have been significantly improved. An average session duration of well over 5 minutes, more than 10 pages per visit, and a bounce rate of less than 30 percent are clear expressions of customer satisfaction.
But even more important for SLV is the fact that the digital maturity level of the organization has increased significantly. The lighting expert can now independently operate digital value creation and has thus achieved a sales growth of 45 percent in 2020. Thanks to Spryker’s modularity, the system's maintenance requirements have nevertheless been greatly reduced, leaving more resources available for further development.
But even more important for SLV is the fact that the digital maturity level of the organization has increased significantly. The lighting expert can now independently operate digital value creation and has thus achieved a sales growth of 45 percent in 2020. Thanks to Spryker’s modularity, the system's maintenance requirements have nevertheless been greatly reduced, leaving more resources available for further development.
Our Partner
Implementations Made Easy
The solid backend of the headless Spryker Commerce OS allows for the combination of all shop front-ends and external systems like Akeneo’s PIM or SAP connection for orders. The B2B Suite equips SLV with the specific B2B features the company needs for personalized customer management.
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