Limited by the rigidity of their previous e-commerce solution, STAUFF identified the need for a more scalable platform with the flexibility to incorporate a variety of touchpoints—such as their existing web store, corporate website, and various databases—into one streamlined customer experience.

Focused on creating user-centric value, they sought a customizable solution enabling unique use cases and capabilities like a self-service portal to empower customers with more efficient buying and customer support. They also prioritized a platform that offers functionalities for scaling quickly and that can be seamlessly integrated into their established tech stack.

In less than 6 months, STAUFF successfully re-launched their digital commerce platform to provide their customers with a seamless buying journey, increasing customer satisfaction substantially. Incorporating a self-service portal into the aftersales experience enables customers to manage orders with track and trace information, documentation such as delivery notes, and real-time information on delivery dates—all in one place. To further serve the complex needs of their customers, STAUFF also offers bulk ordering with advanced customization, including defined delivery for single products, upload of CSV for bulk orders, account and access management for procurement departments, and more.

Always at the forefront of innovation, they’ve also infused AI to automate translation processes into different languages as well as close gaps in the product data. This helps to make it more convenient for customers to identify the correct product and to support their search engine viability.