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Inspiring Art Enthusiasts Worldwide with a Smarter Commerce Platform
LUMAS uses Spryker to convert first-time buyers, scale globally, and deliver a seamless art shopping experience across all channels.
250
Artists worldwide
250000
Monthly visitors
3000+
Art pieces
Introduction
Convert First-Time Buyers, Inspire Experts
From first-time buyers to art enthusiasts, LUMAS attracts a wide range of users worldwide and aims to inspire and motivate them to buy affordable art. Founder Stefanie Harig believes that online channels are a decisive factor in converting first-time buyers who would not normally have bought art through galleries. So online touchpoints should contribute to this very goal without losing sight of other target groups.
Company
Democratizing Art for a Global Audience
LUMAS, the award-winning platform for online art trade, was one of the first art galleries dedicated to bringing affordable art to the people. It thus closes the gap between high-priced unique pieces in galleries and large-volume prints produced in museum shops. LUMAS operates more than 40 art galleries in Germany, Europe, the USA, and Russia.
Challenge
Managing Market and Business Growth
The art market is seeing a revenue shift with online taking a growing share of the market. After a global market decline for the art scene in 2015, offline and online art sales revenues have increased again in 2016 from €42bn to €45bn worldwide. Almost one in 10 art objects has already been sold online in 2016. Low-priced objects and antiques currently still account for the majority of online sales. However, traditional art sellers are increasingly concentrating on digital sales strategies and are thus also driving growth in other sectors. Therefore, LUMAS needed a commerce solution that could not only support but also promote business growth.
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