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Configuring Complex Products & Configurations
Today’s customers expect products tailored to their unique needs — and the ability to configure them seamlessly online.
With Spryker’s flexible digital commerce platform, enterprises can meet this demand by supporting complex product structures and diverse configuration models. Add Visual Commerce to let customers engage dynamically, personalizing their selections in real time.
Unlock new revenue streams and deliver standout customer experiences with customizable commerce at scale.
Configuring Complex Products & Configurations
Today’s customers expect products tailored to their unique needs — and the ability to configure them seamlessly online.
With Spryker’s flexible digital commerce platform, enterprises can meet this demand by supporting complex product structures and diverse configuration models. Add Visual Commerce to let customers engage dynamically, personalizing their selections in real time.
Unlock new revenue streams and deliver standout customer experiences with customizable commerce at scale.
Overview
Handle Complex Sales With Speed and Precision
Today’s buyers expect to shape every purchase on their own terms — and enterprises that deliver personalized, self-service options gain a powerful edge.
Spryker empowers customers to configure even the most complex products seamlessly, with support for component-based, rule-based, parametric, bundle, and hierarchical models. Add Visual Commerce for immersive experiences that let buyers interact with and personalize products in real time.
The result: friction-free journeys that reduce buying complexity, deepen engagement, and unlock new revenue streams across any sales model.
Accelerated Time-to-Market for Complex Offerings
Product, pricing, and process logic can be adapted without code-heavy work or platform bottlenecks, making it easier to quickly launch new configurations, bundles, or service models.
Stronger Cross-Functional Alignment
Business and tech teams work from a shared configuration framework, aligning on rules, logic, and workflows that govern how complex products are sold, approved, and priced.
Greater Scalability Across Business Models
Complex selling setups — like project-based B2B sales, DTC personalization, or hybrid models — can all run on a single platform without rebuilding processes from scratch.
Future-Ready Operations
As product lines expand and buyer expectations shift, businesses stay flexible by defining how products, pricing, and processes behave. That control allows for fast, low-effort adjustments — without replatforming or reconfiguring.
Analyst Recognition
Spryker Recognized as a Digital Commerce Leader
Spryker was named a Leader in the 2024 Gartner® Magic Quadrant™ for Digital Commerce. In particular, we were positioned furthest for “Completeness of Vision.” We believe this reflects our forward-thinking approach and ability meet the evolving needs of businesses.
“ In the digital age, the faster one wins … To ensure a fast solution that delivers outstanding customer experiences, we decided on Spryker. ”
Marc Dassler,Head of Digital Platforms
“ Spryker’s modular solution provides the flexibility we need today to meet the global challenges of tomorrow. ”
Sebastian Schulmeister,Group Lead E-Business Services
“ We wanted to go beyond the market standard, not just offering a polished e-shop. Our goal was to achieve a one-stop shopping experience for our customers, and Spryker delivered on our promise. ”
Dr. Mark Wever,Global Chief Digital Officer
Reach More Customers
Serve more buyers across segments and geographies by offering customizable product options through your digital channels.
Drive Revenue Through Personalization
Unlock new revenue streams by tapping into the growing demand for personalized products and services. Stand out by making complex offerings accessible and scalable.
Cut Costs and Simplify Operations
Automate configuration, pricing, and approval workflows to reduce manual effort and lower operational overhead — without sacrificing flexibility.
Deliver a Better Buying Experience
Give buyers more control with self-service tools and tailored options that help them configure the ideal product, faster.
Trusted by industry leaders worldwide
“ Spryker was the one technology that could fulfill over 90% of our high-complex use cases from the get-go. ”
Jochen Hostalka,SVP IT & Enterprise Services
“ The results speak for themselves — not only have we witnessed a noticeable increase in revenue, but we’ve also seen a surge in customer registrations. ”
Patrick Haas,Head of E-Commerce
“ Our goal was to achieve a one-stop shopping experience for our customers, and Spryker delivered on our promise. ”Dr. Mark Wever,Global Chief Digital Officer
“ Spryker is darn fast. Complex article data models, shopping basket rules and business logic are mapped in a highly scalable way in Spryker.. ”
Dirk Hardeck,Managing Director
Spryker’s architecture is composable, API-first, and built to support structured configuration logic across any product model.
Unlike platforms that rely on rigid templates or hardcoded workflows, Spryker allows you to define product behavior, pricing structures, and approval processes in a way that aligns with your business model.
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