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Siemens Healthineers Offers a Patient Experience Beyond Commerce
Siemens Healthineers partnered with Spryker to build a flexible, cloud-native commerce foundation that supports seamless, patient-centric journeys and integrates effortlessly across a complex healthcare ecosystem.
Siemens Healthineers Offers a Patient Experience Beyond Commerce
Siemens Healthineers partnered with Spryker to build a flexible, cloud-native commerce foundation that supports seamless, patient-centric journeys and integrates effortlessly across a complex healthcare ecosystem.
14.5B€
Revenue FY2020
<3
Months for the first MVP in Brazil
90%+
Of leading hospitals rely on Siemens Healthineers
35%
Of revenue through introduced innovation
Introduction
Simplifying the Patient Experience
Over time, the digital customer journey has become exponentially more complex, and healthcare's patient experience is no exception. This sector is defined by monolithic systems that were never developed for active cross-collaboration and still consist of manual processes, paper trails, and siloed knowledge. All of this massively slows down the overall velocity without bringing additional value to the patient. Jochen’s team went on a mission to build a scalable and customizable digital foundation that puts the patient at the center, without compromising flexibility and speed to keep up with future market demand.
Company
Transforming Healthcare and Lives
Siemens Healthineers AG, connected to the global player Siemens AG, is the public parent for multiple technology companies in the medical space. Headquartered in Erlangen, Germany, Siemens Healthineers AG was founded with the clear purpose of helping humans live healthier, longer lives by driving innovation in the healthcare market. Its products, services, and solutions support physicians, doctors, medical staff, and corresponding providers in diagnosing, preventing, and treating illnesses faster and better.
Challenge
Building a Harmonized Customer and Commerce Experience
Jochen and his team at Siemens Healthineers knew the requirements and principles they were looking for in a digital commerce platform that would best support their mission in driving a harmonized and seamless customer experience. But their previous platform’s monolithic structure was limiting their ability to achieve their goals. For patients to interact with several touchpoints on their journey to recovery, the technology needed to be state-of-the-art from a technical standpoint. It also needed to fulfill mandatory requirements such as being cloud-native, headless, and MVP-driven, achieving a seamless end-to-end experience. Throughout the evaluation process, Siemens Healthineers collaborated with Accenture to determine which technologies would provide the commerce capabilities needed while lowering the cost of ownership. Siemens Healthineers chose Spryker for its composable commerce methodology, which makes it rich in future-proven capabilities.
Challenge
A Composable Commerce Platform Rich Not Only in Features, but also in Capabilities
With Spryker, Jochen’s team relies on a modern commerce platform that not only offers the features they were looking for—but also provides real business value. Throughout the evaluation, Spryker proved that we were able to fulfill over 90% of Siemens' complex use cases. Spryker’s digital commerce platform was built from the ground up to create a 360° commerce experience powered by capabilities that allow business and technical user collaboration, as well as the power to compose a commerce landscape in favor of the user, or in the case of Siemens Healthineers, patients. Spryker, therefore, completes Siemens’ existing technology landscape and has successfully integrated with ServiceNow, Microsoft, Genesys, and others. Due to its modular and API-driven design, Siemens can seamlessly link Spryker with other technologies and can accompany patients throughout the entire journey, beyond commerce.
“ Throughout our evaluation, Spryker was the one technology fulfilling over 90% of our highly complex use cases from the get-go. And it's paid off so far! ”
Jochen Hostalka,SVP IT & Enterprise Services
Results
More Than Just a Medical Webshop
Siemens Healthineers did not choose Spryker just to launch an online shop; they chose Spryker to lay a foundation that enables transactions completely independently of patient touchpoints, which helps to accelerate the recovery process. Despite this complexity, Jochen and his team, together with Accenture, quickly ramped up their operations and went live with the first spare parts shop in Brazil in less than three months. This project proves the velocity and technological enablement that Spryker can offer. Spryker successfully showcased its value proposition from a strategic business point of view, as well as operational excellence.
Our Partner
Powered by AWS
Spryker fulfilled Siemens’ needs with the help of AWS. AWS’s composability is crucial to delivering the highest level of flexibility for customer requests. Spryker’s composable platform, supported by AWS’ service, allows the customer to select the best-of-breed components they need, which work together seamlessly and reliably straight away. This partnership allows Spryker to scale computational and storage resources to accommodate customer goals.
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