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D2C Commerce: Growth Without Channel Conflict
Sell complex products, services, or subscriptions directly to your customers while strengthening—not replacing—relationships with dealers and resellers.
Spryker’s flexible platform turns potential channel conflict into collaboration, enabling manufacturers and enterprises to capture customer insights, unlock new revenue streams, and grow brand presence alongside trusted partners.
D2C Commerce: Growth Without Channel Conflict
Sell complex products, services, or subscriptions directly to your customers while strengthening—not replacing—relationships with dealers and resellers.
Spryker’s flexible platform turns potential channel conflict into collaboration, enabling manufacturers and enterprises to capture customer insights, unlock new revenue streams, and grow brand presence alongside trusted partners.
Improve Efficiency & Reduce Costs
Bring your reseller network onto your platform to streamline distribution and inventory management. Smarter operations reduce overhead, improve production planning, and lower inventory risks.
Strengthen Channel Collaboration
Turn channel conflict into collaboration. Resellers can list inventory, provide value-added services like installation and support, and benefit from new sales opportunities while staying integrated into your D2C model.
Boost Customer Satisfaction & Loyalty
Give customers direct access to your full product range in one branded destination. Empower them to transact where they research and discover products—driving loyalty through convenience, personalization, and real-time insights.
Drive Revenue & Accelerate Innovation
Gain visibility into buying behavior to offer more relevant products and increase average order value. With a modular commerce platform built for speed, you can launch, iterate, and scale quickly to stay ahead of market shifts.
“ Spryker works with our existing systems, while also aligning with where Ricoh sees itself in the D2C space in the future. This allows us to avoid being tied to a platform in five year’s time. ”
Cahir O'Doherty,Director Digital Marketing & Strategy, Ricoh USA
“ With Spryker, we found a perfect partner who was able to deliver the new ecommerce sales platform that we needed while sticking to the challenging timeline. ”Jens Brech,Director of Customer Experience and Network Quality, Toyota Germany
“ We wanted to go beyond the market standard, not just offering a polished e-shop. Our goal was to achieve a one-stop shopping experience for our customers, and Spryker delivered on our promise. ”Dr. Mark Wever,Global Chief Digital Officer, STAUFF
Channel Collaboration
Enable brands and resellers to operate side by side without conflict. Resellers can list inventory and manage fulfillment within your D2C storefront, turning potential channel tension into mutual growth opportunities.
Stronger Reseller Relationships
Keep resellers engaged with new revenue streams and value-added services like installation, support, or localized delivery. Empowering partners strengthens loyalty and aligns them with your long-term D2C strategy.
Better Customer Experiences
Let customers research and buy directly from a single branded destination. Centralizing the journey improves convenience and satisfaction while giving you real-time insights into buying behavior and preferences.
Improved Efficiency & Profitable Growth
Unify data and inventory visibility across channels to optimize production planning and distribution. Use these insights to deliver tailored offers, boost average order value, and scale your business sustainably.
Trusted by industry leaders worldwide
“ Daimler Truck Overseas wanted to bring their dealer transactions from offline to online with a B2B parts marketplace. They chose Spryker to digitize the buying experience while protecting existing dealer-customer relationships. ”
“ Grimme, a global leader in agricultural machinery, launched a one stop shop with Spryker to offer access to new and used machines, spare parts and services - all in one convenient experience. ”
“ Siemens Healthineers chose Spryker to deliver a seamless customer experience while driving more sales to its network by integrating distributors into its digital commerce ecosystem, resulting in greater flexibility for customers and more business for distributors. ”
Yes. With Spryker’s role-based access control and modular architecture, resellers can manage their own catalogs, pricing, and fulfillment workflows, within the same instance you use. This lets you maintain governance while enabling independent partner operations.
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