Gain invaluable customer insights and drive more revenue growth by adopting a direct-to-customer (D2C) business model while maintaining strong relationships with resellers.
Spryker enables manufacturers to sell direct by leveraging the power of a platform, transforming potential conflicts into opportunities for collaboration and growth by bringing reseller partners and dealers along for the ride.
Today's B2B buyers demand a seamless, efficient digital experience that allows for easy purchasing and service management. They also value the ability to interact directly with the manufacturer value the ability to interact directly with the manufacturer , ensuring access to the most accurate product information and services.
By adopting a D2C model, manufacturers can gain direct insights into customer behavior and preferences—information that was previously exclusive to resellers. These insights allow manufacturers to create more personalized experiences and improve product offerings based on real-time feedback.
While D2C presents significant benefits, its success depends on maintaining positive relationships with your dealer network. Rather than fostering competition, manufacturers can use a platform model approach to collaborate with resellers, capitalizing on their established infrastructure to drive mutual growth.
Leveraging a platform approach to transition to a D2C model opens up new growth opportunities while maintaining healthy relationships with your dealer network. Here’s how:
A platform approach allows manufacturers and resellers to co-exist harmoniously. Resellers can list their inventory on your eCommerce channel, avoiding the perception of being "cut out".
A marketplace provides a platform for collaboration, enabling resellers to continue offering value-added services, such as product installation and support, while benefiting from new sales opportunities.
Empower customers to transact where they research and discover products, mitigating the need to push them to a different dealer site to finalize their purchase while benefiting from holistic, real-time insights into customer behavior and buying trends.
Adopting a platform approach that incorporates your network allows you to foster stronger relationships with both customers and resellers, creating a collaborative, customer-centric ecosystem.
By bringing your reseller network onto your platform, improve inventory visibility no matter where it sits and streamline distribution, enabling your team to make smarter production decisions and mitigate inventory risk.
Maintain control over the brand experience while offering customers a centralized platform to access the full product range, improving customer satisfaction and loyalty.
Gain valuable insights into purchasing patterns and customer preferences, then deliver tailored experiences and offer complementary services that increase average order volume for you and your resellers.
RESOURCES
Drive revenue growth and gain new customer insights with a D2C model while maintaining strong relationships with resellers by adopting a platform approach.
Make digital commerce your competitive advantage with a platform that optimally implements your unique business model.