Going Direct-to-Consumer (D2C): Turning Channel Conflict into Collaboration

Gain invaluable customer insights and drive more revenue growth by adopting a direct-to-customer (D2C) business model while maintaining strong relationships with resellers.

Spryker enables manufacturers to sell direct by leveraging the power of a platform, transforming potential conflicts into opportunities for collaboration and growth by bringing reseller partners and dealers along for the ride.

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Overview
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Business Outcomes
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OVERVIEW

The D2C Experience

Today's B2B buyers demand a seamless, efficient digital experience that allows for easy purchasing and service management. They also value the ability to interact directly with the manufacturer value the ability to interact directly with the manufacturer , ensuring access to the most accurate product information and services.

By adopting a D2C model, manufacturers can gain direct insights into customer behavior and preferences—information that was previously exclusive to resellers. These insights allow manufacturers to create more personalized experiences and improve product offerings based on real-time feedback.

While D2C presents significant benefits, its success depends on maintaining positive relationships with your dealer network. Rather than fostering competition, manufacturers can use a platform model approach to collaborate with resellers, capitalizing on their established infrastructure to drive mutual growth.

Benefits of Going D2C for Manufacturers

Leveraging a platform approach to transition to a D2C model opens up new growth opportunities while maintaining healthy relationships with your dealer network. Here’s how:

Channel Collaboration

A platform approach allows manufacturers and resellers to co-exist harmoniously. Resellers can list their inventory on your eCommerce channel, avoiding the perception of being "cut out".

Stronger Reseller Relationships

A marketplace provides a platform for collaboration, enabling resellers to continue offering value-added services, such as product installation and support, while benefiting from new sales opportunities.

Better Customer Experiences

Empower customers to transact where they research and discover products, mitigating the need to push them to a different dealer site to finalize their purchase while benefiting from holistic, real-time insights into customer behavior and buying trends.

Boost Customer Satisfaction and Drive Revenue Growth with a Platform Approach

Adopting a platform approach that incorporates your network allows you to foster stronger relationships with both customers and resellers, creating a collaborative, customer-centric ecosystem.

Improve Operational Efficiency & Reduce Costs

By bringing your reseller network onto your platform, improve inventory visibility no matter where it sits and streamline distribution, enabling your team to make smarter production decisions and mitigate inventory risk.
Increase Customer Satisfaction & Loyalty

Maintain control over the brand experience while offering customers a centralized platform to access the full product range, improving customer satisfaction and loyalty.
Unlock More Profitable Growth

Gain valuable insights into purchasing patterns and customer preferences, then deliver tailored experiences and offer complementary services that increase average order volume for you and your resellers.

The Spryker Solution

Learn How Spryker & Our Partner Enable This Use Case And Your Success

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Capabilities

Marketplace Storefront
Merchant Portal
Operator Back Office
Product & Offer Management
Merchant Profiles

Enabling
Capabilities

Customer Journey Analysis
Operating Model Sparring
Process Design Workshop
Sparring
Organizational Transformation Workshop

Technology
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Stripe
TreviPay
AWS
Channel Pilot
Tradebyte

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Turning Channel Conflict into Collaboration

Drive revenue growth and gain new customer insights with a D2C model while maintaining strong relationships with resellers by adopting a platform approach.

ANALYTICS RECOGNITION

2023 Gartner®️ Magic Quadrant™️ for Digital Commerce

INSIGHTS

How to Pitch a Digital Commerce Project to Your C-Suite

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Enterprise Marketplace Solution

Going Direct-to-Consumer (D2C) - Stop Channel Conflict | Spryker

Going Direct-to-Consumer (D2C): Turning Channel Conflict into Collaboration

OVERVIEW