Laurent Seraphin

Creation of new role and appointment of highly experienced executive is further proof of company’s rise to the enterprise business software front rank, says CEO Alexander Graf

BERLIN - September 29, 2021 — Spryker Systems GmbH, the e-commerce leader enabling enterprises to become digital pioneers across B2B and online marketplaces, is appointing Laurent Séraphin as its Chief Marketing Officer (CMO). UK-based Séraphin has a peerless track record in the Internet business software space, being most recently head of marketing at German-American cloud-native and microservice-based services leader Instana (acquired by IBM in 2020), as well as in senior leadership and marketing positions at Docker, Mulesoft, Dynatrace and others. He will apply this in-depth experience and network to super-charge Spryker’s global marketing efforts—driving strategy and execution across the marketing spectrum from brand to analyst and press relations to corporate marketing, growth / demand generation and events, customer, product and solution marketing. The creation of this role at leadership level reflects Spryker’s strong on-going commercial growth, including 100% year on year growth in the North American enterprise e-commerce market and the company’s achieving Visionary status in the latest Gartner Digital Commerce Magic Quadrant. A post-graduate of the Sophia Antipolis-based ESSI (the École Supérieure en Sciences Informatiques), Séraphin was drawn to the CMO opportunity at Spryker by the chance to drive greater brand awareness and visibility of such a powerful set of business apps, as well as surfacing the many tangible outcomes and impressive results customers are realizing through them. “The creation of a Chief Marketing Officer role at Spryker marks an important stage in our maturity and ability to execute in an increasingly competitive e-marketplace ecosystem,” comments Spryker Co-CEO, Alexander Graf. “We welcome Laurent and are excited to have such an outstanding enterprise software player working for us. “We look forward to his applying his considerable experience to the role and taking the Spryker brand to the next level.”