Press Release Mapp

Berlin, 15 July 2021 – Mapp, the international provider of insight-led customer experiences, and Spryker, the fastest-growing e-commerce platform for global enterprises, have agreed on a partnership. Joint customers will benefit from the modular Spryker Cloud Commerce OS platform as well as latest generation e-commerce functionalities, combined with the capabilities of the Mapp Cloud digital marketing platform. The combined offer is aimed at both medium-sized companies, marketplaces in the enterprise segment and unified commerce platforms. The partnership will be of particular interest to CMOs and digital and online managers who want to realize e-commerce and marketing on the basis of the latest technology platforms. The Spryker Cloud Commerce OS supports B2B and B2C organizations to launch successful API-based and headless e-commerce projects, while the Mapp Cloud stands for simple and effective implementation of marketing initiatives. Alexander Graf, Co-Founder and Co-CEO of Spryker Systems comments: "For us, it is central to provide shop operators with the latest technologies so that they can realize unique commerce experiences. To aid this, Mapp, a market-leading provider of cross-channel personalization and automation is now part of our partner network. Our collaboration is designed to provide customers with flexible solutions in a dynamic marketplace." Michael Diestelberg, VP Product & Marketing at Mapp, adds: "We are very excited about the partnership with Spryker, because here two technological pioneers are combining their know-how for the benefit of their customers. The blend between our insight-led marketing offering and the latest generation e-commerce platform provide added value for faster time-to-market and more sales. Customers benefit from an outstanding customer experience in the commerce environment." The Mapp Cloud offers market-leading capabilities in customer intelligence, marketing analytics, data management, personalization, and cross-channel automation. Customers benefit from significantly lower costs for enterprise services, short implementation times and out-of-the-box functionalities. Spryker is the leading transactional cloud-native platform for B2B, enterprise marketplaces, unified commerce and B2C – provided as Platform-as-a-Service. Its approach is enterprise-focused and valued by developers and business users worldwide.