Spryker Mourns the Loss of Chief Marketing Officer Anton van Deth

BERLIN and NEW YORK, June 30, 2025 – On Friday, June 20, 2025, Spryker’s Chief Marketing Officer, Anton van Deth, lost his life in a plane crash in his home state of North Carolina. Spryker is devastated by this tragic loss and mourns with everyone who knew him. Deepest condolences are also extended to the family and loved ones of his flight instructor, Dwight Frye, who also lost his life in the accident.

Alexander Graf, Spryker Co-founder and Co-CEO, said: “Anton was a brilliant marketing leader and one of the most genuine people I have ever met. Everyone who had the pleasure of being around him felt his contagious energy and was inspired by his optimism. He was always in good spirits, full of ideas and had a remarkable way of bringing people together. His positivity was palpable and deeply rooted in how he viewed people, challenges, and life itself.”

Boris Lokschin, Spryker Co-founder and CEO, said: “Whether in a meeting, on stage or over coffee, Anton made you feel heard, motivated and inspired to do your best. We are grateful for the time we had with him. We will carry forward the energy and joy he brought to everything he did. On behalf of the entire team at Spyker, we extend our deepest condolences to Anton’s family. He will be deeply missed as a colleague, leader, and friend.”

Anton van Deth played a pivotal role in shaping Spryker’s global brand and marketing strategy and brought more than two decades of experience previously holding senior leadership roles at Apptio, Red Hat, and Symantec. He joined Spryker in December 2023.

About Spryker

Spryker is the leading global composable commerce platform for enterprises with complex use cases to enable growth, innovation, and differentiation. Designed specifically for sophisticated transactional businesses, Spryker’s easy-to-use, headless, API-first model enables businesses to adapt, scale, and quickly go to market while facilitating faster time-to-value throughout their digital transformation journey. As a global platform leader for B2B and B2C Enterprise Marketplaces, IoT Commerce, and Unified Commerce, Spryker has empowered 150+ global enterprise customers worldwide and is trusted by brands such as ALDI, Siemens, ZF Friedrichshafen, and Ricoh. Spryker is a privately held technology company headquartered in Berlin and New York backed by world class investors such as TCV, One Peak, Project A, Cherry Ventures, and Maverick Capital. Learn more at spryker.com and follow Spryker on LinkedIn and X.