Spryker Appoints Sebastiaan Verhaar as CEO to Lead Next Phase of B2B Commerce Growth

Stefan Ropers Moves to Executive Chairman, Ensuring Strategic Continuity as Spryker Accelerates into Intelligent, Agent-Driven Commerce

Berlin, July 6, 2026 — Spryker, a platform purpose-built for intelligent, agent-driven B2B commerce, today announced the appointment of Sebastiaan Verhaar as Chief Executive Officer, effective July 1, 2026. Ropers, who has served as CEO, transitions to Executive Chairman, retaining an active strategic role on the board.

The appointment marks a deliberate step in Spryker's evolution. The company has sharpened its focus on enterprise B2B, serving manufacturers, distributors, and industrial operators across Europe, and is entering a phase of commercial acceleration and AI-powered product expansion.

The Right Leader for the Next Phase

Sebastiaan Verhaar brings a rare combination of deep B2B commerce expertise and proven GTM execution at scale. As CEO of Sana Commerce, he grew the company's partner ecosystem across EMEA into one of the most productive in the B2B software industry. Prior to that, he held senior commercial leadership roles at Ultimaker, Google, and Equinix, running complex enterprise commercial motions in markets where relationships, trust, and precision execution are everything.

Verhaar was personally selected by Ropers as the operator best suited to drive the commercial velocity and partner-first growth that define Spryker's next chapter. Central to that growth is Spryker's partner ecosystem, a network of system integrators, technology partners, and implementation specialists across Europe that Verhaar knows how to activate, having built one of the most productive partner-first go-to-market models in B2B software at Sana Commerce.

"I have been working with Sebastiaan for the past three months, and I could not be more confident in this choice. He brings exactly what this phase demands: a deep understanding of B2B commerce, a proven ability to build partner ecosystems that generate real pipeline, and the operational focus to turn commercial strategy into results. The direction we are heading is clear. Sebastiaan is the right person to lead us there at pace." Stefan Ropers, Executive Chairman, Spryker

Spryker's Moment in B2B Commerce

B2B commerce is undergoing one of its most significant transformations in a generation. Enterprise buyers increasingly expect digital-first, self-serve experiences across complex catalogs, pricing models, and supply chains. At the same time, AI and autonomous agents are beginning to reshape how purchasing decisions are made and executed.

Spryker has built its platform around this complexity: configurable product models, multi-channel commerce, marketplace capabilities, and an open architecture designed for rapid integration with ERP, CRM, and AI systems. Its customers span six target industries: Industrial Manufacturing, High-Tech Manufacturing, Construction and Building Materials, Agricultural Machinery, MedTech, and Automotive.

"Spryker is in exactly the right place at exactly the right moment. B2B companies are under real pressure to digitise their commercial models, and the ones that do it well are building significant competitive advantages. Spryker has the platform, the partner network, and the domain expertise to be the go-to choice for enterprise B2B in Europe. My job is to accelerate that. I am excited to get to work." Sebastiaan Verhaar, CEO, Spryker

A Leadership Structure Built for Speed

Ropers moves to Executive Chairman in an active, equity-aligned role. He retains ownership of board and investor relationships, long-term strategic direction, and the equity narrative underpinning Spryker's value creation agenda. He and Verhaar co-own strategy, with a clear and complementary separation of focus: Verhaar owns GTM velocity, customer and partner relationships, and operational execution; Ropers owns board alignment and long-term value creation.

This structure is designed to deliver fresh operational leadership optimised for commercial acceleration, alongside full continuity of the strategic direction that has defined Spryker's market positioning.

“Getting the leadership right at this stage of a company's journey is everything. Sebastiaan brings the B2B commerce depth and execution skills to capitalize on the AI-driven transformation reshaping enterprise buying, and Stefan's transition to Chairman locks in the strategic continuity Spryker has been built on. Together, they are a world class team to drive value for customers and shareholders alike.” David Klein, Co-founder & Managing Partner, One Peak

Customer Confidence

For Spryker's customers, the manufacturers, distributors, and enterprise operators who rely on the platform to power their digital commerce operations, the appointment reinforces confidence in both the direction and the team.

"Working with Spryker has been a collaborative and productive experience. Their team combines deep expertise with a strong commitment to long-term value, giving us confidence in continuity while continuously pushing innovation forward. We are especially excited about their direction in AI and agentic commerce and are already seeing tangible outcomes that support our growth and efficiency."

Sebastian Schulmeister, Head of eCommerce Services, Jungheinrich AG

"Spryker feels like a true partner rather than just a software provider. Their team works closely with us, takes the time to understand our needs, and is committed to our success. We particularly value their AI capabilities, which are practical, easy to adopt, and already helping us create meaningful business outcomes."

Dr. Mark Wever, Global Chief Digital Officer, LUKAD Digital (Stauff/ Walter Stauffenberg)

About Sebastiaan Verhaar

Verhaar is a B2B commerce executive with over 15 years of experience building and scaling enterprise commercial organisations. He served as CEO of Sana Commerce, where he led a partner-first go-to-market expansion across EMEA. Prior to that, he held senior roles at Ultimaker (CCO), Google, and Equinix. He is a Dutch national based in Barcelona.

About Stefan Ropers

Ropers is Executive Chairman of Spryker. He has served as CEO since Sep 1, 2025, leading the company's strategic focus and market positioning. As executive chairman, he remains an active presence in Spryker's governance, investor relationships, and long-term value creation agenda.

About Spryker

Spryker is a commerce platform built for the complexity of enterprise B2B. Serving customers across Industrial Manufacturing, High-Tech Manufacturing, Construction and Building Materials, Agricultural Machinery, MedTech, and Automotive, Spryker enables businesses to digitise and scale their commercial models, from configurable product catalogues and multi-channel commerce to marketplace and AI-powered purchasing experiences. Spryker is headquartered in Berlin and operates globally.

www.spryker.com