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Meusburger was recognized as “Mid-Market Manufacturer of the Year” by the B2B E-Commerce Association
BERLIN and NEW YORK, July 17, 2025 – TOWA, a leading expert in B2B commerce, and Spryker, the leading composable commerce platform for global enterprises, today announced that their customer Meusburger received recognition from the B2B E-Commerce Association. The victory recognizes a five-year transformation program based on partnership with Spryker, TOWA, and Meusburger, which impressively demonstrates how a leading international manufacturer is setting new standards in European B2B commerce.
Meusburger: The standard parts manufacturer becomes a digital champion
The German-based market leader for high-precision standard parts has completely modernized its system landscape. The centerpiece is a standardized B2B commerce platform that seamlessly connects all important functions – from the website and self-service portal to product configuration (CPQ) and all retail processes. Meusburger uses it to manage almost 100,000 products, supports them with configurators and wizards and provides up to date delivery times on the product detail pages.
In order to minimize risk, the architectural transformation was approached incrementally with old systems being gradually replaced. A new customer portal with order management, live shopping cart and shipment tracking went online in the very first year. Today, around 55% of total sales are processed digitally, and a large proportion of this is without manual intervention between ERP, logistics, and production. This reduces costs, shortens throughput times and makes the business model scalable.
Thomas Jennerwein, Member of the Management Board IT & Digital Business: “The Meusburger portal is much more than a classic B2B store: it supports our customers throughout the entire product life cycle – from Computer-Aided Design (CAD) integration and individual configurations to service and reordering. Thanks to the integrated crossbase Product Information Management (PIM), we provide consistent, personalized product information across all digital touchpoints.”
TOWA: consulting and implementation partner for the digital transformation
As a strategic transformation partner, TOWA supported the project from the initial sketch to go-live and beyond. The 140-strong team with offices in Bregenz, Vienna, Munich, Hamburg, Dortmund and Krakow combines commerce implementation, sales and after-sales optimization, marketing automation and data management to create holistic transformation programs in the go-to-market specialist area.
Florian Wassel, CEO at TOWA: “We are proud to have accompanied Meusburger on its B2B commerce transformation journey from kick-off to go-live and beyond – both in building its own teams and in working with other partners. Meusburger is a true digital champion, and we are delighted that this five-year journey together has now been recognized with a prestigious award.”
Spryker: enabling scalability and customization for the future
Meusburger improved platform performance, streamlined internal processes, and boosted customer adoption by re-platforming with Spryker. The flexibility and scalability of Spryker’s architecture allows engineers to easily design tools with customized components, supporting both standard and individualized part orders. This future-ready solution helps Meusburger to simplify complex buying processes while laying a strong foundation for continued innovation and digital leadership.
Boris Lokschin, Co-founder and CEO at Spryker: “Spryker’s flexible platform offers a truly composable commerce experience that enables Meusburger to quickly adapt to the changing needs of their customers and future-proof their business. We are proud of this recognition and will continue to enable customers to achieve award winning commerce projects.”
About TOWA
TOWA, once founded as a digital agency, is increasingly positioning itself as a partner company for digital transformation in the strong B2B midmarket and offers its clients, mainly from the B2B sector, synergies from consulting and implementation services. With around 134 employees at its locations in Bregenz, Vienna, Munich, Hamburg, Dortmund and Krakow, TOWA provides tailor-made solutions for customers such as ALPLA, Lenzing AG, Meusburger, GLOBAL Group, Ceratizit, PhoenixMecano, voestalpine and Tyrolit
TOWA is a partner of various technology frameworks such as Akeneo, Celonis, Emporix, Storyblok, Spryker and Pimcore as well as Salesforce, Snowflake and Microsoft, thereby supporting SMEs and industry with a focus on B2B. In the current ranking of digital agencies in Austria, TOWA is currently in 5th place. Further information can be found at www.towa-digital.com
About Spryker
Spryker is the leading global composable commerce platform for enterprises with complex use cases to enable growth, innovation, and differentiation. Designed specifically for sophisticated transactional businesses, Spryker’s easy-to-use, headless, API-first model enables businesses to adapt, scale, and quickly go to market while facilitating faster time-to-value throughout their digital transformation journey. As a global platform leader for B2B and B2C Enterprise Marketplaces, IoT Commerce, and Unified Commerce, Spryker has empowered 150+ global enterprise customers worldwide and is trusted by brands such as ALDI, Siemens, ZF Friedrichshafen, and Ricoh. Spryker is a privately held technology company headquartered in Berlin and New York backed by world class investors such as TCV, One Peak, Project A, Cherry Ventures, and Maverick Capital. Learn more at spryker.com and follow Spryker on LinkedIn and X.
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