Headless Commerce
We are living in a world that is becoming more and more connected at an increasing speed. To capitalize on this new and growing opportunity, Spryker has designed its GLUE API, which allows for a headless retail experience.
Headless means the front-end is decoupled from the back-end and supports any type of customer touchpoint like mobiles apps, voice assistants, smart watches or other IoT devices. Our commitment is to ensure you’re always connected to your B2B or B2C customers, no matter where they are.
Electronic shelf labels (ESL) are projected to reach 1 billion USD in market share by 2024, and register more than 16% CAGR due to adoption by the retail industry. This is significant as this proves that the push to make retail locations more digital is not only beneficial for the business as you can manage price, product, and promotions from one central location, but creates many new and unique opportunities for the customer as well.
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Headless Commerce Resources
In this extremely fast-paced IoT age, digital devices have become fundamental for trade. Consumers want what they want, when they want it, and through whatever medium that's most accessible to them. The absence of multiple points of connection places a huge limitation on a company's ability to adequately reach these customers where they are.
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