25 Sep - 25 Sep 2025/ Berlin, Deutschland

Spryker EXCITE – The Digital Commerce Conference

  • Digital Commerce
  • Networking
  • Learning
  • Inspiration
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EXCITE 2024 ended. Check out the Recordings!
2025 Tickets
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Spryker EXCITE 2025: Connected Commerce: Powering the Hybrid Future

Bridging the Gap Between Today’s Obstacles and Tomorrow’s Opportunities

Spryker EXCITE 2025 will focus on the theme of “Connected Commerce: Powering the Hybrid Future”.

The conference will bring together industry leaders, innovators, and decision-makers to explore the seamless integration of physical and digital worlds in commerce. Anchored by Spryker’s composable technology, this event will demonstrate how businesses can overcome fragmented experiences and deliver frictionless, hybrid solutions that redefine the end-to-end customer journey.

Through insightful sessions, partner showcases, and hands-on workshops, attendees will uncover actionable strategies to thrive in an evolving commerce landscape.

Date

September 25, 2025 – with be plenty of side activities the day before, and there’s also an after-party waiting for you! So, block your calendar and book your (2-night) stay in Berlin to get the full EXCITE experience in 2025!

Location

KulturBrauerei
Schönhauser Allee 36, 10435 Berlin, ONSITE only

Audience

E-Commerce professionals who want to learn about the future challenges, trends, and solutions in digital commerce.

Add to Calendar

Two people stand on a stage in front of a large screen displaying "WELCOME" at the Spryker EXCITE 2024 event, setting the tone for what’s to come at Spryker EXCITE 2025.

Spryker EXCITE 2025: Connected Commerce

As online and offline buying merge, hybrid commerce is more essential than ever. Spryker EXCITE 2025 is your gateway to mastering this shift.

Explore how Spryker’s composable technology powers seamless customer experiences across channels and devices. Gain insights from industry leaders, clients, and partners to help you innovate and thrive in a hybrid future.

Spryker EXCITE 2025 Teaser
Digital Commerce Event of the Year
A goat sporting a tuxedo and a wide grin stands against a dark backdrop, where vibrant lines frame the text "Spryker EXCITE 2025" with flair.

It's not "just" EXCITE

Make It a Full Experience – Arrive Early, Stay Late!

Join us on September 24 for side events like HEARD pre-EXCITE, a Partner Day, a developer hackathon, and inspiring pre-dinners. And don’t miss the legendary after-party once the summit wraps. Block your calendar and plan a 2-night stay—the full experience awaits!

Pre-events can be booked with your main ticket

  • A group of men sit in a circle having a discussion at an indoor Spryker EXCITE 2025 event, with others in similar groups in the background.

    HEARD pre-EXCITE

    Back by popular demand – HEARD by Spryker returns!
    After the incredible momentum of last year’s edition, we’re excited to bring you another exclusive, customer-only gathering—this time kicking off the EXCITE 2025 experience.

    Join fellow Spryker business users on September 24, 2025, for an intimate afternoon of shared insights, hands-on inspiration, and open conversations around best practices and strategic growth.

    📅 September 24, 2025 | 13:00 – 18:00
    📍 Palais at Kulturbrauerei, Berlin

    Spaces are limited—secure your spot and be part of the conversation that shapes the future of commerce.

  • Four men work on laptops in a modern office; two stand by a whiteboard discussing Spryker EXCITE 2025, while two sit at desks facing computer screens.

    Hackathon

    The Developer Stage and Hackathon are returning for EXCITE 2025—and they’re bigger and better than ever.

    Join us the day before the main event to explore the latest Spryker features, tackle real-world challenges, and connect with fellow developers in deep-dive technical sessions. Whether you're here to build, learn, or collaborate, this is your space to innovate and make an impact.

    📅 September 24, 2025 | 08:00
    📍 HerdCamp (Spryker Office), Berlin

  • A group of people wearing matching orange shirts sit together at Spryker EXCITE 2025; one person holds a microphone and speaks while others listen.

    Partner Day

    We’re bringing our Spryker ecosystem partners together once again for a high-impact Partner Day ahead of EXCITE 2025.

    Join us for a half-day of strategic updates, live demos, and insightful sessions designed to empower you and your clients with the latest from Spryker. It’s your chance to exchange ideas, strengthen collaborations, and get ahead of what’s coming next.

    📅 September 24, 2025 | 11:00 – 17:00
    📍 Hotel AMANO East Side, Berlin

  • Pre-Dinners

    Meaningful conversations start before the summit.
    Kick off your EXCITE 2025 experience on September 24 at one of our exclusive pre-event dinners—crafted to bring together Spryker customers, their success managers, selected partners, C-level executives, and special guests in a relaxed, inspiring setting.

    Enjoy great food, forge new connections, and set the tone for an unforgettable EXCITE experience.

    📅 September 24, 2025 | 19:00
    📍 Various locations, Berlin

  • A group of men sit in a circle having a discussion at an indoor Spryker EXCITE 2025 event, with others in similar groups in the background.
  • Four men work on laptops in a modern office; two stand by a whiteboard discussing Spryker EXCITE 2025, while two sit at desks facing computer screens.
  • A group of people wearing matching orange shirts sit together at Spryker EXCITE 2025; one person holds a microphone and speaks while others listen.

Preliminary Agenda

Get a first look at the key topics and themes that will shape EXCITE! This agenda offers a sneak peek into the sessions, speakers, and experiences we’re planning—designed to spark ideas, foster connection, and inspire innovation. Please note that the agenda is subject to change as we continue to refine the program to bring you the most relevant and impactful content.

  • EXCITE 2025
    25.09.2025
    • 08:30 - 09:30
      Cinema Foyer
      Three halved sandwiches with various fillings, including vegetables, are wrapped in branded Spryker EXCITE 2024 paper and displayed on a dark surface.
      Admission & Networking including light breakfast
      Kick off EXCITE with a warm welcome, a fresh coffee, and great company. Mingle with fellow attendees, make first connections, and fuel up for the day ahead with a light breakfast.
    • 09:30 - 10:10
      Cinema 3
      Two individuals are sitting and smiling in front of a blue-green background with Spryker EXCITE 2024 logos. The person on the left is wearing a green shirt, while the one on the right is dressed in a white blouse and black pants.
      Opening Keynote & Roadmap Session
      • Boris Lokschin, CEO, Spryker
      • Elena Leonova, CPO, Spryker
      Start your EXCITE 2025 journey with an exclusive first look at Spryker’s product vision and innovation roadmap. Our leadership team will unveil what's next in composable commerce, AI, and customer-centric experiences, plus how we’re helping businesses accelerate growth in today’s unpredictable market. You’ll walk away energized, informed, and ready to tackle what’s ahead.
    • 10:30 - 11:00
      Cinema 3
      A person with a conference badge sits on a chair, holding a microphone. The background displays social media handles for Spryker EXCITE 2024.
      Fireside Chat with CEO, Alex Graf
      • Alexander Graf, CEO Spryker & Kassenzone
      Join Spryker Co-Founder and CEO Alex Graf for an intimate conversation exploring the current state of digital commerce and where it’s headed next. Expect honest reflections, bold predictions, and a candid take on the most pressing challenges and opportunities facing leaders today.
    • 11:00 - 11:20
      Cinema Foyer
      Coffee Break
      Grab a coffee, stretch your legs, and spark a few great conversations. This is your moment to refuel and reconnect before diving back into the action.
    • 11:20 - 12:10
      Cinema 3
      Three people sit on stage in a panel discussion at Spryker EXCITE 2025. A woman with long brown hair and a microphone headset is smiling at a man speaking in the foreground.
      Global Trends Shaping the Next 5 Years of Digital Commerce
      In this expert panel, we zoom out to decode the macro shifts redefining commerce over the next 3-5 years, from evolving consumer expectations to AI disruption and ecosystem-driven innovation. Hear from leading voices across cloud, content, and commerce tech as they explore what to watch, what to act on now, and how to future-proof your digital strategy.
    • 12:10 - 12:40
      Cinema 3
      The CTO’s Roadmap – Building a Resilient Tech Stack for the Hybrid Future
      As businesses face increasing pressure to innovate while optimizing for cost, resilience and flexibility are more critical than ever. In this must-see keynote, a leading CTO shares hard-earned lessons and strategic guidance on architecting a modern tech stack built to weather volatility, support hybrid operations, and fuel long-term innovation.
    • 12:40 - 14:00
      Palais
      Several bowls filled with a colorful salad featuring greens, pomegranate seeds, and white cheese are arranged on a table next to assorted covered dishes, creating a vibrant setting perfect for Spryker EXCITE 2025.
      Lunch & Networking Break
      Take a well-earned break to recharge and connect. Enjoy a delicious lunch while catching up with peers, sharing insights, and making new connections in a relaxed setting.
    • 14:00 - 14:40
      Cinema 3
      Creating a Unified eCommerce Journey, from Discovery to Aftermarket Support
      Customers expect more than just a transaction. They want a seamless, value-rich experience from their first touchpoint through ongoing support. Learn how Spryker customers are unifying their digital journeys across discovery, purchase, and aftermarket services. You’ll get real-life insights into the tech and organizational shifts required to make it happen.
    • 14:50 -15:30
      Cinema 3
      Reimagining Commerce for a Machine Customer World
      Machine customers, defined as autonomous agents that research, purchase, and replenish on behalf of humans, are no longer science fiction. In this forward-looking session, discover how Spryker customers are preparing for the next frontier of commerce, and what it means for payments, personalization, and platform architecture in a machine-driven future.
    • 15:30 - 16:00
      Cinema Foyer
      Four men stand outside near a coffee cart at Spryker EXCITE 2025, engaged in conversation and laughter, with a brick building and a black awning in the background.
      Networking & Coffee Break
      Grab a coffee, stretch your legs, and spark a few great conversations. This is your moment to refuel and reconnect before diving back into the action.
    • 16:00 - 16:40
      Main Stage
      Unlocking Speed and Innovation: Your Ecosystem as a Growth Lever
      In a composable world, no company scales alone. This session explores how leading businesses are rethinking their ecosystems, not just as integration partners, but as strategic growth accelerators. Learn how to activate your partner network to unlock faster time-to-value, experiment with confidence, and drive innovation through collaboration.
    • 16:50 - 17:30
      Main Stage
      Leading Change: Strategies for Successful Digital Adoption
      Digital transformation is more than a tech upgrade. It’s a culture shift. Hear how Spryker customers navigate the human side of change, building buy-in across teams and accelerating adoption with the right tools and tactics. This session will offer practical strategies for driving digital maturity at any stage of the journey.
    • from 17:40
      Cinema 3
      A row of gold antelope-shaped trophies is displayed on a white shelf, with "EXCITE" and the Spryker EXCITE 2025 branding illuminated on the wall behind them.
      Closing Remarks & Award Ceremony
      Wrap up an inspiring day with final reflections, key takeaways, and a celebration of excellence. Join us as we spotlight outstanding contributions and close EXCITE on a high note.
    • from 18:30
      Palais & Kesselhaus
      A band performs on stage under purple lighting with a large "Spryker" logo displayed on the screen behind them at Spryker EXCITE 2025.
      Dinner & Aftershow Party
      Wind down and celebrate the day in style! Enjoy a relaxed dinner followed by an unforgettable after-party—great food, music, and the best company to keep the energy going into the night.
    • 14:00 - 14:30
      Cinema 7
      Business Intelligence Best Practices for Digital Commerce
      Behind every great digital commerce decision is a data-driven insight. This session will share real-world BI strategies to help you turn dashboards into action, whether you're optimizing product assortment, uncovering buying patterns, or fine-tuning your sales strategy. Walk away with practical tips and tools to level up your reporting game and drive measurable business outcomes.
    • 14:30 - 15:00
      Cinema 7
      Built for Speed: Fast-Tracking Time to First Transaction with Spryker
      How fast can you go from project kickoff to first order? This session will walk you through the real-life strategies that help to accelerate implementation and time-to-revenue. You’ll learn which shortcuts not to take, how to align teams from day one, and where to invest early to build long-term agility into your digital foundation.
    • 15:00 - 15:30
      Cinema 7
      Top 7 Most Promising & Practical AI Use Cases
      Curious where AI will make the biggest difference in your digital commerce operations? This panel breaks it down. No hype, just high-impact examples. From dynamic pricing and personalized search to fraud detection and smart replenishment, our panelists will share what’s working, what’s ready to scale, and what to prototype now.
    • 15:30 - 16:00
      Foyer
      Networking & Coffee Break
      Take a well-earned break to recharge and connect. Enjoy a delicious lunch while catching up with peers, sharing insights, and making new connections in a relaxed setting.
    • 16:00 - 16:30
      Cinema 7
      Roundtable #1: From Insights to Action – Making BI Work for Your Team
      You’ve got dashboards, but are they driving decisions? This roundtable brings practitioners together to compare BI tools, reporting structures, and cross-team collaboration models. We’ll discuss how to make data more actionable in real time, ways to prioritize the right metrics, and strategies to bridge the gap between insight and execution. Bring your favorite KPIs, your dashboard pain points, and your aha moments.
    • 16:30 - 17:00
      Cinema 7
      Roundtable #2: Speed vs. Scale – Finding the Right Launch Strategy
      RoundNot all speed is created equal. In this roundtable, we’ll unpack real-world approaches to launching (and relaunching) commerce platforms with a fast path to value. Expect open discussion on MVP scoping, sprint planning, internal alignment, and how to build flexibility into your architecture without overengineering. Whether you're live already or prepping your go-live checklist, this is where implementation teams get real. able #2: Speed vs. Scale – Finding the Right Launch Strategy
    • 17:00 - 17:30
      Cinema 7
      Roundtable #3: AI in the Wild – Use Cases, Lessons & What’s Next
      This is your space to get practical about AI: what’s already working in your stack, what’s still experimental, and how to evaluate impact. We’ll swap notes on AI tools in production (and pilot), talk through data dependencies, and share how different teams are measuring ROI. Perfect for digital, product, and marketing practitioners looking to move beyond theory and into test-and-learn mode.
    • 14:00 - 14:10
      Cinema 6
      Introduction & Strategic Vision for Spryker Technology
      Kick off the dev track with a deep dive into Spryker’s technical roadmap. We'll explore the latest architecture updates, what’s coming next, and how we’re making it easier to build, customize, and scale. Whether you're new to the platform or a long-time contributor, this session sets the stage for what's possible.
    • 14:10 - 14:40
      Cinema 6
      AI-Native Software Delivery: The Rise of Hybrid Engineering and Agentic AI
      Software engineering is entering a new era where AI doesn’t just give recommendations, but actively delivers. Building on our AI-Driven Efficiency presentation from Spryker EXCITE 2024, this session will showcase how hybrid engineering practices, AI-assisted development and agentic AI are transforming software delivery from within. Get a first-hand look at the tools, workflows, and lessons shaping our AI-native future where engineers architect, and AI executes.
    • 14:40 -15:10
      Cinema 6
      Built to Last: From Forking Hell to Clean Extensibility
      Learn best practices for long-term code health with smart use of Glue API, code contracts, anti-patterns to avoid (like tight coupling), managing team contributions with clear extension boundaries, and leveraging Spryker’s modular structure for team autonomy. The presentation will cover the criticality of security, uptime, and resilience and how to harden architecture for global operations to stay agile in a fast-changing market landscape.
    • 15:10 - 15:40
      Cinema 6
      Zero-to-Hero in Observability: Monitoring Spryker with OpenTelemetry
      Think of this session as your observability starter pack where we’ll walk through how to integrate OpenTelemetry-compatible APM tools with Spryker. You'll get hands-on insights into setup, key metrics to track, and how centralized monitoring accelerates MTTR and uptime. By the end, you’ll walk away with a clear blueprint to enhance system visibility and drive proactive performance management.
    • 15:40 - 16:00
      Cinema Foyer
      Networking & Coffee Break
      Take a well-earned break to recharge and connect. Enjoy a delicious lunch while catching up with peers, sharing insights, and making new connections in a relaxed setting.
    • 16:00 - 16:30
      Cinema 6
      Managing Business Complexity at Scale
      Real talk about real scale. In this session we will showcase how B2B enterprises today are addressing the challenging aspects of business complexity and customizations while keeping their codebase clean. You’ll leave with implementation tips and architecture patterns you can actually use - starting today!
    • 16:30 - 17:00
      Cinema 6
      Spryker & AI in The New Age E-Commerce
      We’re putting theory aside. This demo-heavy session walks you through 3 real-world AI-powered use cases built on Spryker, each with code, architecture, and a repo to explore. Learn how Spryker makes leveraging AI fast, safe, and composable, unlike closed platforms that lock you out of your own data. We will also explore where AI falls short and how Spryker's developer ergonomics keep you in control.
    • 17:00 - 17:30
      Cinema 6
      Hackathon Winners Showcase
      Get inspired (and a little jealous) as the top teams from our EXCITE 2025 Hackathon share what they built. From innovative AI assistants to UX customizations and new marketplace plugins, this is the best of the community in action. Plus some fun behind-the-scenes stories of how they pulled it off.

EXCITE Hotel Recommendations

To make the most out of your EXCITE experience we recommend booking a two-night stay in Berlin, ensuring you don’t miss out on the insightful pre-events and the vibrant party following the main conference.

We recommend the following hotels, as they are nearby our offices and the event venue:

📍 Urban Loft Heidestraße 📍 Hotel AMANO Grand Central 📍 Hotel ROMY by AMANO 📍 Hotel AMO by AMANO 📍 Hotel Motel One Berlin-Hauptbahnhof 📍 Hotel Motel One Berlin-Hackescher Markt 📍 INNSIDE by Meliá Berlin Mitte 📍 H+ Hotel Berlin Mitte📍 Hotel Oderberger 📍 Moxy Berlin Humboldthain Park

The detailed pre-event schedule will be released about three months before the event, allowing you to plan your itinerary to make the most of your time with us in Berlin.
A modern, minimalist hotel room with a bed in the foreground, black walls, and contemporary decor. The bathroom features black tiled walls, a glass shower partition, and a sink with a mounted mirror and shelves stocked with towels.
Abstract geometric design with diagonal lines and soft green and blue gradients, capturing the dynamic spirit of Spryker EXCITE 2024. Abstract image with a blurred grid pattern and diagonal lines in shades of teal and yellow on a dark background, reminiscent of the dynamic energy anticipated at Spryker EXCITE 2024.

Register early for EXCITE 2025

  • Early Bird ticket for partners are currently on sale for 490,-
  • Tickets for customers, future customers 😉 & developers are FOR FREE (please reach out to [email protected] to get your personal ACCESS CODE to unlock your free ticket)