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The Next Big Disruptive Force in Retail

Voice commerce is reshaping the retail landscape, removing friction from the customer journey by streamlining interactions and bypassing traditional barriers like store hours, queues, and clunky interfaces. As the third-largest online retail channel in the making, voice enables faster, more contextual purchasing experiences that today’s consumers increasingly expect.

With Spryker’s composable architecture and headless commerce capabilities, businesses can easily integrate voice assistants as a dynamic touchpoint, enabling personalized, real-time interactions, seamless product discovery, and direct voice-to-cart conversions. The result: improved convenience, stronger loyalty, and a future-ready commerce experience that meets customers where they are.

Applying Voice Commerce Works with Spryker

Voice commerce with Spryker enables seamless, hands-free shopping by connecting smart voice devices to your digital storefront through Spryker’s powerful Glue API. Once a device is linked to a user account, customers can initiate actions using predefined voice commands, bypassing tedious navigation and enabling fast, direct interactions like adding items to shared carts or specifying product variants.

Spryker’s modular and headless architecture makes it easy to configure flexible voice-driven workflows, while ensuring all voice-initiated orders are synced with your e-commerce backend for manual review, approval, or fulfillment, giving businesses both convenience and control.

Business Benefits

Key Benefits of Voice Commerce

Integrating voice assistants into your commerce strategy opens new ways to serve, sell to, and stay connected with your customers. From increasing convenience to enabling smarter omnichannel experiences, voice technology enhances every stage of the customer journey.

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    Expand Access to Information

    Voice assistants eliminate friction by allowing customers to ask simple questions, like “When is my order arriving?”, without logging in or navigating menus, while also enabling on-the-fly actions like pausing subscriptions or checking account status.
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    Unlock New Sales Moments

    Voice enables hands-free purchases in otherwise untapped scenarios, such as ordering groceries while driving or booking services on the go, ensuring your business is available when and where customers need it.
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    Enhance Complex Customer Interactions

    Voice technology simplifies intricate tasks, such as exploring service plans or filing claims, by guiding users through step-by-step processes, creating a new, efficient channel for sales and support.
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    Power Omnichannel Experiences

    Use voice to bridge the gap between physical and digital shopping by providing in-store product info, personalized promotions, or store navigation while also offering seamless voice-to-online ordering capabilities.
  • SOLUTIONS IN ACTION

    Unlock Greater Business Value with Voice Commerce

    Voice Commerce brings a new layer of speed, convenience, and personalization to the retail experience. By enabling hands-free, conversational shopping, it helps businesses meet modern customer expectations while unlocking measurable impact across key business areas.

    Drive Customer Engagement & Loyalty

    Deliver frictionless, 24/7 interactions that feel natural and intuitive, helping customers complete tasks, find answers, and make purchases by voice, all of which increase satisfaction and strengthen brand loyalty.

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    ESA

    ESA & Spryker Join Forces

    70%

    WEBSHOP SALES

    8,000

    ORDERS PER DAY

    352M

     € ANNUAL REVENUE 

    The ESA (Purchasing organization for the Swiss automotive and motor vehicle industry), founded in 1930 is a B2B wholesale cooperative, that supplies consumer and capital goods. ESA has 7.000 affiliated companies among its members and comprises a range of around 500.000 products. Furthermore, ESA offers its members project planning and financing services as well as training.

    Resources

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