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The Next Big Disruptive Force in Retail
Voice commerce is reshaping the retail landscape, removing friction from the customer journey by streamlining interactions and bypassing traditional barriers like store hours, queues, and clunky interfaces. As the third-largest online retail channel in the making, voice enables faster, more contextual purchasing experiences that today’s consumers increasingly expect.
With Spryker’s composable architecture and headless commerce capabilities, businesses can easily integrate voice assistants as a dynamic touchpoint, enabling personalized, real-time interactions, seamless product discovery, and direct voice-to-cart conversions. The result: improved convenience, stronger loyalty, and a future-ready commerce experience that meets customers where they are.
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Voice assistants eliminate friction by allowing customers to ask simple questions, like “When is my order arriving?”, without logging in or navigating menus, while also enabling on-the-fly actions like pausing subscriptions or checking account status.
Unlock New Sales Moments
Voice enables hands-free purchases in otherwise untapped scenarios, such as ordering groceries while driving or booking services on the go, ensuring your business is available when and where customers need it.
Enhance Complex Customer Interactions
Voice technology simplifies intricate tasks, such as exploring service plans or filing claims, by guiding users through step-by-step processes, creating a new, efficient channel for sales and support.
Power Omnichannel Experiences
Use voice to bridge the gap between physical and digital shopping by providing in-store product info, personalized promotions, or store navigation while also offering seamless voice-to-online ordering capabilities.
Drive Customer Engagement & Loyalty
Deliver frictionless, 24/7 interactions that feel natural and intuitive, helping customers complete tasks, find answers, and make purchases by voice, all of which increase satisfaction and strengthen brand loyalty.
Never Miss a Sale
Enable instant, voice-activated purchases in spontaneous or on-the-go scenarios, turning passive interest into action and expanding your reach to new, high-intent touchpoints.
Enhance Personalization & Product Discovery
Guide customers through curated voice interactions that adapt to their needs, using contextual prompts and smart suggestions to surface relevant products, increasing conversion and average order value.
Improve Operational Efficiency
Deliver frictionless, 24/7 interactions that feel natural and intuitive, helping customers complete tasks, find answers, and make purchases by voice, all of which increase satisfaction and strengthen brand loyalty.
