
The Next Big Disruptive Force in Retail
Voice commerce is reshaping the retail landscape, removing friction from the customer journey by streamlining interactions and bypassing traditional barriers like store hours, queues, and clunky interfaces. As the third-largest online retail channel in the making, voice enables faster, more contextual purchasing experiences that today’s consumers increasingly expect.
With Spryker’s composable architecture and headless commerce capabilities, businesses can easily integrate voice assistants as a dynamic touchpoint, enabling personalized, real-time interactions, seamless product discovery, and direct voice-to-cart conversions. The result: improved convenience, stronger loyalty, and a future-ready commerce experience that meets customers where they are.
The Next Big Disruptive Force in Retail
Voice commerce is reshaping the retail landscape, removing friction from the customer journey by streamlining interactions and bypassing traditional barriers like store hours, queues, and clunky interfaces. As the third-largest online retail channel in the making, voice enables faster, more contextual purchasing experiences that today’s consumers increasingly expect.
With Spryker’s composable architecture and headless commerce capabilities, businesses can easily integrate voice assistants as a dynamic touchpoint, enabling personalized, real-time interactions, seamless product discovery, and direct voice-to-cart conversions. The result: improved convenience, stronger loyalty, and a future-ready commerce experience that meets customers where they are.
Applying Voice Commerce Works with Spryker
Voice commerce with Spryker enables seamless, hands-free shopping by connecting smart voice devices to your digital storefront through Spryker’s powerful Glue API. Once a device is linked to a user account, customers can initiate actions using predefined voice commands, bypassing tedious navigation and enabling fast, direct interactions like adding items to shared carts or specifying product variants.
Spryker’s modular and headless architecture makes it easy to configure flexible voice-driven workflows, while ensuring all voice-initiated orders are synced with your e-commerce backend for manual review, approval, or fulfillment, giving businesses both convenience and control.
Key Benefits of Voice Commerce
Integrating voice assistants into your commerce strategy opens new ways to serve, sell to, and stay connected with your customers. From increasing convenience to enabling smarter omnichannel experiences, voice technology enhances every stage of the customer journey.
Expand Access to Information
Unlock New Sales Moments
Enhance Complex Customer Interactions
Power Omnichannel Experiences
Unlock Greater Business Value with Voice Commerce
Voice Commerce brings a new layer of speed, convenience, and personalization to the retail experience. By enabling hands-free, conversational shopping, it helps businesses meet modern customer expectations while unlocking measurable impact across key business areas.
Drive Customer Engagement & Loyalty
Deliver frictionless, 24/7 interactions that feel natural and intuitive, helping customers complete tasks, find answers, and make purchases by voice, all of which increase satisfaction and strengthen brand loyalty.

Never Miss a Sale
Enable instant, voice-activated purchases in spontaneous or on-the-go scenarios, turning passive interest into action and expanding your reach to new, high-intent touchpoints.

Enhance Personalization & Product Discovery
Guide customers through curated voice interactions that adapt to their needs, using contextual prompts and smart suggestions to surface relevant products, increasing conversion and average order value.

Improve Operational Efficiency
Deliver frictionless, 24/7 interactions that feel natural and intuitive, helping customers complete tasks, find answers, and make purchases by voice, all of which increase satisfaction and strengthen brand loyalty.

ESA & Spryker Join Forces
70%
WEBSHOP SALES |
8,000
ORDERS PER DAY |
352M
€ ANNUAL REVENUE |
The ESA (Purchasing organization for the Swiss automotive and motor vehicle industry), founded in 1930 is a B2B wholesale cooperative, that supplies consumer and capital goods. ESA has 7.000 affiliated companies among its members and comprises a range of around 500.000 products. Furthermore, ESA offers its members project planning and financing services as well as training.
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