WHO IS SPRYKER?

Spryker was founded to address the limitations of rigid, monolithic commerce platforms by providing a modular, headless, and API-first solution. Our technology enables businesses to quickly build, scale, and customize digital commerce experiences across B2B, B2C, and marketplace models.

We are trusted by industry leaders such as Ricoh, Siemens, Daimler, BOSCH, ZF, Hilti, and ALDI. Beyond technology, we offer unparalleled collaboration and co-innovation, working closely with our clients to achieve exceptional outcomes. This commitment makes us the partner of choice, even when compared to the largest competitors in the market.

Read more happy stories from our customers and see what is being said about us by the analysts.  

With an impressive customer retention rate of over 94%, we have built a strong reputation for delivering outstanding value and fostering long-term partnerships. As a Director of Marketing, you will play a pivotal role in defining Spryker’s voice in the market, shaping our narrative, and driving measurable growth across all go-to-market channels.

THE ROLE

Reporting to Florian Speckbacher, EVP Go-to-Market, you will lead Spryker’s global marketing function - building a lean, high-impact team focused on B2B enterprise demand generation, product marketing, and commercial enablement.

This is a 50% strategic / 50% hands-on role, ideal for a marketing leader who thrives at the intersection of creativity, data, and execution. You’ll be responsible for repositioning Spryker in the enterprise commerce ecosystem, developing bold narratives, and driving measurable pipeline growth through integrated campaigns, partner marketing, and account-based strategies.

You will:

• Define and Execute Strategy: Build and lead Spryker’s marketing strategy in collaboration with the EVP Go-to-Market and executive leadership.
• Lead and Inspire: Manage and scale a high-performing team across Demand Generation, Product Marketing, and Partner Marketing.
• Drive Pipeline Growth: Develop data-driven ABM and digital marketing programs that convert target accounts into qualified pipeline and measurable revenue.
• Shape the Narrative: Rebuild Spryker’s product and brand messaging, turning complex technology into simple, compelling stories that resonate with IT, business, and executive audiences.
• Build Go-to-Market Partnerships: Develop and execute joint programs with hyperscalers and ecosystem partners, supporting co-marketing and resale motions.
• Own Brand and Creative Direction: Oversee brand consistency and creative excellence across all campaigns, managing external agencies and freelancers to deliver impactful, differentiated marketing.
• Foster Alignment and Accountability: Work closely with Sales, SDR, Product, and RevOps teams to ensure marketing directly contributes to pipeline creation, conversion, and revenue outcomes.
  
  

WHAT YOU NEED

• 8-12 years of experience in B2B enterprise marketing within SaaS, commerce, or technology environments.
• Proven track record in demand generation, account-based marketing, and product marketing targeting enterprise audiences.
• Exceptional storytelling and creative skills - the ability to craft clear, differentiated narratives from complex technology.
• Deep analytical mindset with fluency in marketing metrics (CAC, ROI, pipeline contribution, payback).
• Experience working with partner ecosystems and hyperscaler GTM programs.
• Strong leadership and collaboration abilities - capable of building high-performing teams in fast-paced, scaling environments.
• Comfortable operating strategically and hands-on; equally adept at vision-setting and execution.
• Native English speaker, preferably with fluent German communication skills.
  
  

WHAT YOU WILL GAIN

• Full ownership of Spryker’s marketing strategy, positioning, and execution.
• Opportunity to build and scale a modern, data-driven, and creative B2B marketing organization.
• Close collaboration with Spryker’s EVP Go-to-Market, CEO, and leadership team, with visibility to the board and investors.
• A clear growth path toward a Chief Marketing Officer role as Spryker continues to expand globally.
• The chance to define the marketing story behind one of Europe’s most innovative commerce technology companies.