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Jungheinrich Enhances Global E-Commerce with a Scalable Multi-Storefront Solution
Partnering with Spryker, Jungheinrich launched 41 tailored storefronts across 40 countries, unifying global operations and setting the stage for future digital growth.
41+
Storefronts
800000+
Products
Introduction
State-of-the-Art Service for Business Customers
Before Spryker, Jungheinrich’s existing e-commerce infrastructure was limited in its ability to meet the growing needs of its business customers. To meet these demands and successfully integrate new vendors and partners, Jungheinrich decided to switch to an expandable solution. Spryker developed a holistic strategy to help replatform the Jungheinrich Parts Shop platform—a new online store system selling spare parts for a comprehensive range of logistics-related items. Launching 41 individualized storefronts in 40 countries in one admin interface, this scalable solution serves as the foundation for Jungheinrich’s future commerce needs.
Company
A Global Leader in Intralogistics
Jungheinrich AG, headquartered in Hamburg, Germany, is a leading global solution provider for everything related to intralogistics. Founded in 1953 with just 30 employees, the company has developed into a global leader in intralogistics with 18,000 employees and branches in 40 countries. Jungheinrich designs comprehensive logistics solutions ranging from conventional material-handling equipment to fully automated logistics systems with intelligent integrated software and are increasingly relying on digital sales channels in everyday business.
Challenge
Flexibility in Worldwide Rollout
Jungheinrich wanted to expand its e-commerce capabilities to better serve the needs of the company’s end customers. To achieve this, it needed a holistic e-commerce platform where all of the company’s digital commerce activities could be consolidated. An accompanying challenge was scalability. While the old solution offered only one URL with 23 selectable languages, the new system needed to offer extensive multi-shop functionality and each storefront needed to be easily customizable. Future viability was also incredibly important to Jungheinrich, as the system would be continuously developed and expanded to include new features, touchpoints, or entire business models.
Solution
Offering a Compelling Customer Journey
Jungheinrich has succeeded in creating digital access to over 800,000 spare parts for its B2B end customers in 40 countries with the Spryker Commerce OS B2B Suite and Solution Partner Dept Agency. In August 2020, the first storefronts of the new online parts store were launched on Spryker and the solution was rolled out to a total of 40 countries, plus one international online store, in just a few months. All stores are under the responsibility of the countries themselves and tailored to local requirements. A dynamic, modern and globally-oriented commerce solution was built that offers a compelling customer journey and can easily be adapted to future needs.
“ Our previous provider did not offer us the same capabilities as Spryker to efficiently implement country-specific customizations such as languages, content, or store features, including a large number of different storefronts. ”
Kim ManitasevicManager E-Commerce
“ The digital transformation of the sales organization is an essential part of our e-commerce strategy. The scalable e-commerce platform is the foundation for meeting future business requirements. ”
Nikolaus MeixnerDirector E-Business
Top Features of their Digital Commerce Include:
Customer-Specific Pricing:
Prices are not maintained in Spryker but are determined in real time depending on the customer and country. This is done through full SAP ERP integration, which allows individual prices to be displayed for each customer and assigned units.
Parts-Finder:
With Elastic Search native integration into Spryker, Jungheinrich created a search function tailored to their needs to help customers efficiently find what they’re looking for.
My Fleet:
By integrating the customer’s existing fleet of vehicles, they are able to view an up-to-date overview of their fleet. Customers can associate their vehicles with serial numbers in their account and then use the vehicle selection to ensure that only suitable spare parts are selected.
My Account / B2B Features:
The admin interface offers Jungheinrich’s customers a variety of B2B-specific features. There are individual customer rights as well as a role system tailored to Jungheinrich’s needs, in which the purchasing manager can assign additional users with different purchasing rights. Login is via SSO and invoices and order confirmations can be viewed online.
RESULTS
A Scalable Modular Architecture
Jungheinrich gained flexibility in their e-business through Spryker’s scalable, modular architecture, which met the strategic requirements of a worldwide rollout with individualized country stores. Within 3 months, its online presence was rolled out globally. Positive sales growth reflects how customers are appreciating user experience improvements. Jungheinrich is also very well prepared for new business ideas or extensions to its digital strategy: in close cooperation with Dept, and under the guidance of Spryker’s Customer Success Team, recurring training, audits, and reviews are carried out to ensure continuous development and overcome challenges. Jungheinrich can therefore focus fully on customer-centricity and know that its technology is in safe hands.
OUR PARTNER
Spryker Solution Partner DEPT
DEPT supported Jungheinrich in the implementation of the system relaunch. The Spryker Gold Solution Partner was involved in the planning, implementation and optimization of an agile and high-performance solution for Jungheinrich. With over 1,500 dedicated thinkers and doers, Dept supports customers in their digital transformation with innovative products, services, and campaigns.
Our Partner
Powered by AWS
Thanks to AWS, Spryker was able to fulfill the customer’s needs, when they needed it to make it a success. The composability on AWS is crucial to deliver the highest level of flexibility for customer requests. It allows the customer to select the best-of-breed components they need, which will work seamlessly and reliably straight away, thanks to Spryker being a truly composable platform and the high levels of service AWS has. Due to AWS, the onboarding takes from as little as 4 hours to 1-2 days, compared to months previously. With the Spryker Cloud Commerce OS solution, built on AWS, Spryker can scale computational and storage resources to accommodate the customer's goals.
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