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HARDECK’s Path to Smart, Flexible Furniture Commerce
By choosing Spryker’s customizable platform, HARDECK streamlined complex product data, accelerated fulfillment, and integrated systems to deliver a modern furniture shopping experience.
Introduction
HARDECK and Spryker Join Forces
Originally looking for an out-of-the-box shop software, HARDECK decided on Spryker’s highly customizable digital commerce solution for its software philosophy. The modular structure, the higher flexibility, and the prospect of fast and individual solutions were crucial for their decision in favor of Spryker.
Company
A History of German Furnishings
HARDECK was founded in 1937 as a family business. Today, they own four major store locations and an online shop that offers a wide range of furnishing products.
“ Spryker is darn fast. Complex article data models, shopping basket rules, and business logic are mapped in a highly scalable way in Spryker. If there were an award for ‘fastest German furniture shop’, we would definitely get it. ”
Dirk HardeckManaging Director
Challenge
A Complex Product Range with Individual Requirements
HARDECK considered a plethora of factors to determine their requirements for a fully competitive e-commerce solution. Their store offers a strong and wide assortment, which requires multi-layered product information and extensive article data maintenance. Fulfillment is also a challenge on many accounts, with time-to-market being a key success factor in the system support of the store. Moreover, HARDECK wanted to set the pace for innovation, individualization, and functional development, instead of adhering to a predefined feature set.
Solution
The Perfect Synchronization of all Systems
HARDECK’s complex article structure and the resulting category tree—which allows articles to be combined as standard products with complementary articles, such as a dining table with a matching bench seat and a variety of different chairs in a freely selectable quantity—require a communication system that can easily handle both maintenance and customer-oriented product presentation. To do this, HARDECK uses the combination of an external PIM (Product Information Management) with the configuration of the product bundling provided by Spryker.
To ensure a smooth flow of these product updates and customer orders, it is important to guarantee a reliable data exchange between all external systems and Spryker. As an essential prerequisite for the fulfillment of the ERP systems at HARDECK, the order splitting of parcel or forwarding shipments already takes place in Spryker's back-end.
Results
Seamlessly Integrated Commerce Processes
With Spryker, HARDECK efficiently integrates all commerce processes, partners, such as payment and hosting providers, and existing software, such as ERP or email systems.
Our Partner
Spryker Solution Partner DEPT
Our solution partner DEPT was responsible for concept creation and development of this high-performing, scalable, and future-proof B2C digital commerce platform. Main achievements include the seamless integration of the existing IT infrastructure and help in establishing new processes for the online business.
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