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Lekkerland Scales B2B Innovation with a Modular, Customer-Centric Commerce Platform
With Spryker’s composable architecture, Lekkerland reduced technical complexity and risk while enabling scalable, test-driven digital services across 91,000+ points of sale in seven European countries.
Lekkerland Scales B2B Innovation with a Modular, Customer-Centric Commerce Platform
With Spryker’s composable architecture, Lekkerland reduced technical complexity and risk while enabling scalable, test-driven digital services across 91,000+ points of sale in seven European countries.
12B€
In sales
7
European countries
91000+
Points of sale
5000
Employees
Introduction
Reducing Technical Costs and Risk
Lekkerland’s previous digital commerce technology, originally a B2C enterprise shop system solution, could not meet the complex requirements for B2B. The attempt to map functions that are not order-related via the existing shop system with a reasonable cost-benefit ratio was not possible over the long term. The old system was too monolithic, and the incorporation of individual solutions into the standard product inevitably led to an increase in technical debt. That's why they partnered with Spryker for its modular architecture, which helps the company reduce technical costs and risk.
Company
A Platform for Maximum Convenience
Lekkerland is a specialist in on-the-go consumption in Europe. The customer experience is an extremely important factor for Lekkerland, and the company’s vision is to be its customers’ “most convenient partner.” Support for digital solutions plays a key role here. That is why Lekkerland has been operating an e-commerce shop for about ten years, through which various customer groups can order their products online.
“ We can’t know today what our B2B platform will need tomorrow. That’s why we need a commerce software that guarantees us this flexibility and creates the best conditions for future developments. That’s why we think we’ve made a good decision with Spryker. ”
Niels Bungenstock,Head of Digital Innovation
Challenge
The Requirements for a New Commerce OS
Lekkerland’s experience with their previous digital commerce platform showed that another technical solution was needed. They first looked at platform solutions that focus on the B2B world, i.e., that offer more functionality in areas only indirectly connected with the order. However, it became clear that a standard system, which always has a monolithic character, could only be used as a limited-use solution. Ultimately, the standard would have to be extended or changed here as well. The solution needed to be truly modular so Lekkerland could implement unknown, future requirements on the platform, while maintaining a strong cost-benefit ratio and minimal technical debt.
Another requirement was that the new technology support Lekkerland's component-by-component development approach on the new platform, which was limited by the old technology. This would ensure that Lekkerland would not lose sight of its customer-centric approach, even with a supposed technical-architectural issue. Lekkerland calls this approach ‘macro-partial substitution’.
Solution
More Than a B2B Retailer
Lekkerland sees itself not only as a B2B retailer but also as a service provider that meets all the needs of its customers and partners with digital solutions. The use of macro-partial substitution means digital services are treated as separate modules, always with the goal of launching the best possible products that are also scalable. Many of the digital services are rolled out using the hypothesis-driven MVP approach or as A/B tests to gain early user feedback or to identify services that are not worth further development.
This approach increases the likelihood that the product will go in the right direction. If the test phases indicate that this is not the case, there is still a chance to correct the course early on. Spryker’s modular architecture reduces cost and risk by allowing multiple small instances to be tested and validated or discarded accordingly.
IMPLEMENTATION
Strong Implementation Partner
The digital integrator NEXUS United supports Lekkerland as an expert for technically complex IT projects in the conception, implementation, and further development of the Lekkerland service and trading platform. The MVP approach followed in the project is also reflected in the development and deployment processes between Lekkerland and NEXUS United developers. In this way, go-live deadlines can be maintained, and growing requirements can be responded to at short notice. NEXUS United is significantly involved in the implementation and further development of Spryker at Lekkerland.
Our Partner
Powered by AWS
Thanks to AWS, Spryker was able to fulfill the customer’s needs and make the project a success. The composability on AWS is crucial to deliver the highest level of flexibility for customer requests. It allows the customer to select the best-of-breed components they need, which will work seamlessly and reliably straight away, thanks to Spryker being a truly composable platform and the high levels of service AWS has. Due to AWS, the onboarding takes from as little as 4 hours to 1–2 days, compared to months previously. With the Spryker Cloud Commerce OS solution, built on AWS, Spryker can scale computational and storage resources to accommodate the customer’s goals.
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