As B2B buyers increasingly expect seamless, flexible digital experiences, businesses must integrate self-service capabilities with human engagement to optimize the aftersales buying journey. This blog explores the role of the Self-Service Portal in modern hybrid selling strategies, showcasing how it enhances efficiency, strengthens customer relationships, and drives long-term revenue growth.

Disconnected data systems are a hidden barrier to delivering the seamless, personalized experiences modern consumers demand. This blog explores how embedded business intelligence can unify data, empower smarter decision-making, and transform customer experiences, with four example KPIs to inspire actionable insights.

Spryker’s recognition in the Critical Capabilities report follows our position as a Leader in the 2024 Gartner Magic Quadrant™ for Digital Commerce. Spryker has been ranked #1 in three key use cases and among all assessed vendors in the 2024 Gartner® Critical Capabilities for Digital Commerce: Ranked Highest for B2B Digital Commerce, Ranked Highest for Complex Business Models, and Ranked Highest for B2C and B2B Digital Commerce on the Same Platform.

The automotive industry is undergoing a profound transformation, where digitalization, customer-centricity, and innovation are redefining the way brands engage with customers. Here are three stories from forward-thinking automotive companies that are embracing this shift, using marketplaces, e-commerce, and software-driven strategies to drive revenue for their business.

Angela Troccoli, Global VP of Product Marketing, sat down with Nils Radsak, Automotive Industry Advisory, to discuss the latest trends shaping the future of the automotive industry. Full of impactful industry use cases, this expert interview gives automotive leaders direction to accelerate out of the curve, embracing this period of unprecedented change in the automotive sector to turn volatility into value.

In today’s fast-paced digital commerce landscape, businesses need more than just a reliable platform—they need a solution that can scale, innovate, and adapt to market volatility. We strongly believe that Spryker’s recognition as a Leader in the 2024 Gartner® Magic Quadrant™ for Digital Commerce highlights our commitment to helping enterprises navigate these challenges with ease. In our view, being positioned furthest on the Completeness of Vision axis demonstrates Spryker's commitment to empowering businesses to stay ahead of the curve with a future-proof, composable platform designed for growth and agility.

Discover how automotive leaders are staying ahead of the competition in a rapidly evolving industry. In this blog post, industry experts share their top insights, covering aftermarket opportunities, customer experience innovations, and the role of D2C models in reshaping the future of automotive.

Discover how the most innovative minds at Spryker EXCITE 2024 are tackling today’s biggest challenges by turning market volatility into a competitive advantage. From AI breakthroughs to the evolution of marketplaces, these top five takeaways will help your business thrive in an unpredictable world.

According to Gartner, 83% of companies are improving their supply chains to be more customer-centric. That's because supply chains have played a crucial role in building customer trust even before the advent of digital commerce. Read this blog post to learn firsthand how to harness their hidden power.