Use case hero Visual Commerce icon

Stay Competitive With
Visual Commerce

Customers like to see products before they buy them – even if they are complex B2B products.

Assisted buying with visual commerce is no longer a futuristic solution, but one available for your business right now that will increase customer trust and differentiate your brand.

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  • Overview
  • Challenges
  • Business Outcomes
  • Spryker Capabilities
  • Customers

OVERVIEW

Digital “Window Shopping”

What is Visual Commerce? It means anything that helps a buyer to visualize the product they need, therefore increasing the opportunity for sales.

Visual Commerce technology has been used by all kinds of businesses for years - from manufacturers who visualize spare parts, to designers who need to forecast a specific space.

By assisting buyers with more tangible information, Visual Commerce increases trust with your customers, and differentiates your brand in a competitive market.

Simply put:
It makes highly complex or customizable products shoppable online.

Visual commerce in action

Challenges addressed with Visual Commerce

Convenience is a crucial element of contemporary B2B customer service. Many businesses offer customers information about their orders and relationship, but from multiple and disparate sources - leading to poor customer experience.

Missed Sales Opportunities

Complex products are often unavailable to buy digitally with visual representation, often slowing the sales process.

Inconvenient Experience

Inconvenience and difficulty in searching for and ordering spare parts for complex products.

Lack of Trust

Lack of trust with buyers if they can’t fully visualize a product, especially at a higher price point

Unclear Expectations

Without being able to visualize a customized product, expectations, and results can be unclear and vary for the buyer.

The Business Outcome of Visual Commerce

Visual Commerce benefits your business in multiple ways, such as by increasing convenience and trust with the customer. This in turn leads to higher revenue potential and increased conversions due to elevated customer satisfaction. Find out more below.

  • Improves Efficiency

    Better product visuals help customers to make informed purchase decisions - leading to fewer returns and reduced costs.

  • Customer Experience

    Visual content leads to better customer engagement, enhances experiences and aligned expectations.

  • Increased Revenue

    Visual configurators allow customers to build bespoke products and raises the average order value. Visual content improves product discoverability, positively impacting conversions and revenue.

  • Trust Building

    Providing tangible information and educational content builds trust and helps buyers with their purchase decisions.

The Spryker Solution

LEARN HOW SPRYKER & OUR PARTNERS ENABLE THIS USE CASE AND YOUR SUCCESS

Spryker Capabilities

  • Configurable Bundles

Success Enabling

Calibration Session:

  • Customer Journey Analysis
  • Operating Model Coaching

Technology Partners

  • Augmenteers
  • Expivi
  • Rooom

Customers with this Use Case

RESOURCES

Find out more

Stay Competitive with Visual Commerce

Customers like to see products before they buy them - even if they are complex B2B products.

Assisted buying with visual commerce is no longer a futuristic solution, but one available for your business right now that will increase customer trust and differentiate your brand.

Read More
Visual commerce in action
Analyst Employee Working
Analyst Recognition

2022 Gartner®️ Magic Quadrant™️ for Digital Commerce

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Fear and Failure: Digital Transformation in B2B Manufacturing
Insights

White-papers and Guides

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Report

Appinio Retail Reports

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See Spryker in action.

Make digital commerce your competitive advantage with a platform that optimally implements your unique business model.