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INDUSTRIES | Industrial Goods

How can Industrial Goods Companies Excel in Digital Transformation?

Digital transformation offers a range of benefits to manufacturers of industrial goods. As well as improving operational processes, enhancing product quality, and increasing customer satisfaction, manufacturers can utilize new technologies to navigate an increasingly unpredictable business landscape.

As digital transformation continues to shape the manufacturing industry, manufacturers of industrial goods must embrace new digital solutions to ensure their overall competitive advantage.

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Icon of a crane lifting a container on a diamond-shaped background with teal and blue outer rings, symbolizing the transportation of industrial goods.

Contemporary Challenges for Manufacturers of Industrial Goods

With complex ordering and approval processes, as well as a lack of centralized procedures, industrial goods manufacturers may think digital transformation is too difficult to undertake. Partnering with the right platform can help solve common challenges.

Supply Chain Disruptions

Offering transparency at every stage of the supply chain, digital transformation can enable monitoring systems, centralized operations, and allow for tracking of products and stock in real-time.

Changing Expectations

Always-on and end-to-end purchasing experiences are increasingly expected by B2B audiences. Tech solutions, such as customer self-service, virtual configurations, and digital relationship management, can allow for the B2C-like experience customers demand.

Increasing Competition

Differentiating from competitors is increasingly important. Through digital transformation, manufacturers can offer customized solutions, enhanced customer services, and unique financing options.

Incorporating New Tech

Digital transformation can incorporate existing operations and actively accelerate the onboarding of new tech. This solves a range of current-day pain points as well as offering rapid implementation of new technologies to solve future issues.

The Benefits of Digital Integrations for Manufacturers of Industrial Goods

Digital technologies can help manufacturers boost their business in four key areas:

Performance & Cost Optimization

Technologies such as IoT, data analytics, and automation allows manufacturers to gain real-time insights, improve operational efficiency, minimize downtime, optimize resource utilization, and make data-driven decisions, ultimately leading to improved performance and cost savings.

Growth &

Platform optimizations, including adopting a composable tech stack and utilizing cloud computing, unlock new possibilities for supply chain optimization, predictive maintenance, and customer engagement. These approaches largely assist manufacturers to stay competitive in the rapidly evolving industrial landscape.

Sustainability & Circularity

Technologies such as IoT sensors, automation, and Marketplace business models can optimize resource usage, reduce waste, and enable circular supply chains, contributing to a more sustainable and environmentally conscious manufacturing ecosystem.


Cloud computing, remote monitoring, and data analytics empower manufacturers to adapt to disruptions, ensure supply chain visibility, optimize operations, and make informed decisions in real-time. Ultimately, this enables organizations to maintain continuity in a rapidly changing business environment.

Innovative Use Cases for Industrial Goods Manufacturing

  • A digital interface displaying a user management dashboard with options for creating and enabling new users. A mascot figure holds a tablet in front of the dashboard, giving it an industrial goods aesthetic.

    Create buyer experience with Digital Self-Service

    Explore how Spryker can help solve the issue of fragmented buyer experience with B2B customer portals.

    Learn more ➜

  • A screenshot of a Spryker interface displaying the "Roles" section under "Business Units" with an animated goat jumping in the foreground, adding a lively touch to the usually subdued world of industrial goods.

    Lower Operational Costs Through Self-Service

    Recessions, inflation, pandemics, wars – they are all ultimately out of our control. The key to weathering any storm is ensuring that your company is efficient and cost-effective.

    Learn more ➜

  • A digital screen displays a Spryker user interface showing a quote request section for industrial goods. A character resembling an animal with human traits stands next to it, pointing to the screen.

    “Self-Service” Request for Quote

    Meet your customers’ expectations, expand your service offering and map out new customer journeys with Spryker.

    Learn more ➜

  • Digital interface depiction featuring a web page for editing user information with a sidebar displaying options: Overview, Users, Business Units, and Roles. An animated character stands to the left, adding a touch of personality to the otherwise utilitarian design often found in industrial goods management systems.

    Cost Efficiency Through Order Process Automation

    Digitization can significantly cut costs while enabling your business to keep up with the growing demands of the B2B digital purchasing process.

    Learn more ➜

  • Illustration of a gazelle character standing next to a digital profile form on a screen, with industrial goods icons and design elements in the background.

    Marketplace Extension: External Complementary Products

    A limited product offering is not able to satisfy all customer’s needs. Gain trust and attract more customers by adding third-party complementary products and services to your marketplace with minimal investment.

    Learn more ➜

  • A digital overview of orders is displayed on a screen. The interface shows various columns including order numbers, statuses, and dates. A bovine figure stands to the left of the screen, posed with crossed arms, overseeing the efficient tracking of industrial goods.

    Creating purchasing flexibility with a Buy-side Marketplace

    Supply chains currently face disruption for multiple reasons. Businesses need to streamline the purchasing process and gain access to a broader range of suppliers and products.

    Learn more ➜

Industrial Goods Commerce Playbook

The Industrial Goods industry took a big hit in 2020 when the pandemic caused havoc in supply chains, and consumer demands shifted. However, the demand for industrial goods is now increasing and so does the pressure for digital transformation.

The Industrial Goods Playbook reveals how companies can overcome challenges with the help of digital commerce technology to ensure their business thrives in this rapidly evolving market:

  • Insights into the latest trends and best practices in Industrial Goods, with a focus on digital requirements
  • Advice and insights on everything from e-commerce and supply chain management to marketing and customer experience.
  • Tips and strategies for driving growth and success in the digital era, with a particular emphasis on creating compelling e-commerce strategies

Read the Playbook
Industrial Goods Cheat Sheet

We accelerate businesses just like yours.

Join leading Industrial Goods businesses who use Spryker to build, scale, or transform their digital platforms.

  • A computer monitor, laptop, tablet, and smartphone all display the same website featuring automotive parts for Spryker customers.

    "Our previous provider did not offer us the same capabilities as Spryker to efficiently implement country-specific customizations such as languages, content, or store features, including a large number of different storefronts."

    A woman with shoulder-length blonde hair and a black top smiles confidently at the camera, set against a grey background reminiscent of the sleek design often found in industrial goods.
  • Läpple is a global provider of pressed parts, body shell components, and automation tools. Spryker became their favorite commerce platform thanks to its capability to process thousand of product with millions of attributes.

  • A wide aisle in a large warehouse is shown, lined with tall shelves stacked with various industrial goods and products. Yellow safety barriers and category labels are visible on the shelves.

    "We wanted to go beyond the market standard, not just offering a polished e-shop. Our goal was to achieve a one-stop shopping experience for our customers and Spryker delivered on our promise."

    A man with short dark hair in a blue blazer and light blue shirt poses against a dark background, looking directly at the camera with a serious expression, much like Spryker customers facing challenges head-on.
  • Wilo is a European manufacturer of pumps and pump systems. Spryker alongside Diva-e provides a new digital B2B purchasing experience for their global customers.

  • A person in a blue lab coat observes a spacious, well-lit laboratory with multiple workstations and other people working at computers in the background, meticulously analyzing industrial goods.

    "Spryker allows us to deal with 500+ million SKUs conveniently and seamlessly with a very good speed"

    A man with short, dark hair is smiling and wearing a white and green striped polo shirt. His arms are crossed, embodying the confidence of satisfied Spryker customers. The background is plain and white.
  • As one of the relevant suppliers in the chemical industry, Biesterfeld released a transactional customer portal with Spryker to keep up with the needs and requirements of their customers.

A black background with green outlined squares of various sizes positioned sporadically, reminiscent of a Spryker Marketplace layout.

Digital Commerce Resources

Learn more about Solutions for Manufacturers of Industrial Goods

Assisted Buying with Visual Commerce

Customers like to see products before buying them – even if they are complex B2B products. Assisted buying with visual commerce is no longer a futuristic solution; it's available right now and increases customer trust whilst bolstering your brand.

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