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Appinio Retail Reports 2022

We teamed up with real-time research experts Appinio for their Retail Reports 2022, three country-specific research papers featuring riveting insights and data on the state of retail shopping in Germany, the UK, and the US.


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The State of Retail Shopping in 2022

How is the retail landscape changing? How are people shopping right now? Has online shopping taken over offline? These studies answer all of these questions and more. Spryker contributed to a chapter in each report with valuable insights about the customer shopping experience, such as shopping behavior, online shopping statistics, and new features like click & collect or subscriptions.

Representative sample of 2,000 participants

Appinio surveyed 2,000 people per country between the ages of 16 and 65 on their shopping habits.

The status quo of retail shopping in 2022

The report shows which channels people prefer and what is important to them when it comes to retail.

These reports are for you if you

Work in the retail industry

Need tips on how to grow and innovate your business

Have been taken aback by the sudden disruptions and changes of the last few years

Insights from the Studies

Ordering online?

The keyword is free: free delivery and free returns are considered a must.

Great Service is Key

Great customer service defines a high-quality shopping experience, both online and in-store

The Role of Devices

The biggest shopping mall in the world is in your hands: your smartphone.

About Appinio

  • Global market research platform enabling companies to source thousands of opinions from specific target audiences worldwide – in just a few minutes
  • Fastest solution for market research, validating decisions and ideas in real-time with representative results from consumers
  • Recognized as Top European Business Startup at the Pioneers Festival, and Jonathan Kurfess, Founder and CEO, belongs to Forbes 30 under 30 in Europe 2020.
  • More than 1000 companies from all industries use Appinio’s comprehensive platform, including VW, Unilever, Netflix, Samsung, J├Ągermeister, and Red Bull